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Posts Tagged ‘Jason Melhuish’

Toronto Silent Film Festival Creates Awesome Interactive Instagram Campaign

What with all the silly social media campaigns and stunts that fill our inbox every day, it’s incredibly refreshing to see a project that demonstrates how to “hack” a well known platform in a smart, strategic way. And no, I don’t mean create a top-heavy Facebook app that crashes when you try to vote for some stupid brand idea.

From Toronto-based Cossette comes the “Instagram Time Machine,” part of a campaign for the Toronto Silent Film Festival. Now, if looking at Instagram your mobile phone vertically (or via desktop view), this makes no sense. “Why are there photos of just white spaces?” you may ask. But, if you turn your phone horizontally, voila! A virtual tour celebrating a century of silent film’s greatest star, Charlie Chaplin featuring videos, old movie posters, etc. Now THIS is a smart, innovative new way to use Instagram.

Now, as with any social “hack,” this has its limitations. There’s the aforementioned inability to make this work on a desktop (unless, i guess, you turn your monitor sideways). There’s also the issue of following this account, as it’s not going to be sending any new photos anytime soon due to its already completed structure. But, for five minutes, it’s a really ingenious thing to play with, even if you couldn’t care less about silent film. Good on Cossette, and if this thing gets more eyeballs, expect to see copycats creeping up next week. Search for “TSFF2014″ on Instagram to find the account, and view credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Cossette Toronto Bungles Bugles Games

Parents always tell young children not to play with their food. Usually, when those kids get older, they have better things to do than use snacks as chess pieces. However, the two whitebread kids in the new Bugles commercials probably don’t have quality social lives, so to pass the time, they play five dull games with their snacks. Why five? Your guess is as good as mine.

The Bugles campaign from Cossette Toronto harks back to the awkward sitcom era of the 70s and early 80s. Notice the random tablet/lamp combination in the background of a few of the spots for added effect. Not much to report here other than an overabundance of blandness. The actors look bored. The voiceover guy sounds bored. Hell, even the Bugles seem bored, and they’re inanimate.

The creative team behind the ads may not be aware of this, but nobody actually eats a Bugle in any of the commercials. The ginger kid tries to catch one in his mouth and misses. And this is for a food spot? Aren’t you supposed to make people want to eat the product? Once I wake from my Bugle-induced nap, I’ll probably be even more confused. Credits and another video after the jump.

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