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Posts Tagged ‘Javier Jimenez’

HP Touches Windows 8 in All the Right Places

Upon seeing the above BBDO NY-created spot for HP and Windows 8, it seemed like yet another attempt by the PC world to make their products appeal to the hippest masses a la Apple. In fact, it reminded me of the “I’m a PC” campaign that Windows ran a few years back, with popular indie DJ Girl Talk yelling the phrase before he jumped in a mosh pit of sweaty teenagers. However, I would encourage you to watch the entire 30-second spot, as the reveal at the end is what makes this great.

Sure, DJ Robbie Wilde has an exceptionally unique situation for which the touch capabilities of Windows 8 are helpful to him. But, this spot both demonstrates the product, tells a touching story and displays the “cool factor” all in 30 seconds, which is just about as much as you can ask for.

Credits and a second, less-compelling spot follow after the jump.

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Fiat Introduces Itself to U.S. via Engaging Music Video

Move over Eminem-biting Chrysler ads, as parent company/partner/whatever you call it Fiat is saying hello to the US of A and heralding its 2012 500 line with a nearly three-minute music video complete with nifty editing and effects as well as the centerpiece, which is a remix of Vivaldi’s “Concerto in D Major, Rv 228″ that comes to us courtesy of L.A.-based act Glitch Mob. The spot was created by Impatto Detroit, though there’ s no Motor City pride mantras floating about, just sheer, fun short attention span theater. Credits after the jump.

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