Ah yes, the 2012-13 NBA regular season is almost upon us and to get things warmed up, Goodby Silverstein & Partners has unveiled the spot above called “Countdown,” which is part of the agency’s larger, ongoing campaign for the Association dubbed “BIG.” The tick-tock syncs up well with the rituals of several players including Kevin Garnett, Kobe Bryant and Andre Iguodala, leaving us hyped enough for the Kia tip-off next week. Still, it remains to be seen if every hoopster in this cast will be healthy enough for opening night. Credits after the jump.
Posts Tagged ‘Jeff Goodby’
As we thank our tipsters, let’s chalk one up for Jeff Goodby and the gang as we’ve received confirmation that San Francisco’s GS&P has picked up the global advertising business for tech giant, Cisco, which previously worked with Ogilvy. We’ve obtained an internal memo sent from Cisco CMO Blair Christie to staff earlier this afternoon, which you can read verbatim below and after the jump. GS&P itself deferred to client for further comment.
We continue to evolve the Cisco Story to ensure our relevance and differentiation in the marketplace. As part of this important “One Voice” effort, we have made a strategic decision to award our global advertising business to Goodby, Silverstein & Partners (GSP). Based in San Francisco, California, Goodby, Silverstein & Partners is part of the Omnicom Group, Inc., an advertising holding company whose agency networks include BBDO, DDB Worldwide and TBWA Worldwide.
With the 2012 Cannes Lions is in the books, we’d like to thank our roving reporter Yunilda Esquivel, EP at The Institute, for providing her take on the week-long event. Here are her final observations and thoughts from the French Riviera. Take it away.
Hello AgencySpy Readers!
After a hectic week of panel discussions, pool parties and endless warm Mediterranean nights on the Carlton’s infamous terrace, it all boils down to the much anticipated final gala in the Palais’ Grand Audi Auditorium. Highlights of the evening: MJZ won the Palm d’Or, again. Wieden + Kennedy was deemed the advertising agency of the year. BETC Paris won the Film Craft Grand Prix for ‘Bear’ for Canal+. And, the highly sought after Titanium Grand Prix went to R/GA New York for ‘Nike+ Fuelband’. Check out the full list of winners here.
And now, I leave you with a look back at some of the most memorable moments of the week:
Caviar entering the Palm D’or list, finally. Bravo!
Most Anticipated Success:
Chipotle Back to the Start, Branded Content and Entertainment Lions Grand Prix. One of the sweetheart campaigns of the year for its beautiful execution and heartfelt message to support farming families in the United States. Check out the case study here.
And, if you haven’t yet, download Willie Nelson’s frank, raspy version of “The Scientist” here. All proceeds go to Chipotle’s Cultivate Foundation that, as their site explains, is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.
Two weeks ago, we learned that Craig Mangan was leaving Goodby Silverstein & Partners after 17 years to take the creative helm at BBDO San Francisco. Anyhow, this video just dropped in our tips box last night and even if you’ve seen it already, we figured we’d share Mangan doing his own exit interview, complete with Jeff Goodby wig, impression and all. Sure, he’s taking the piss, but it sure looks like his departure was amicable. Now, let’s hear fake Goodby visit the rooftop and talk about his youth spending time at an ashram in India and doing drugs among other things, shall we?
Well, maybe it’s too little, too late since other folks picked this up but hey, still newsworthy. Since we were out indulging ourselves in all the ADC Awards shenanigans, we missed a couple of tips that came into the Spy line last night telling us that Goodby Silverstein & Partners ECD/partner Jamie Barrett called it quits at the agency after an 11-year run. Jeff Goodby himself sent a lovely memo out to his San Francisco operation, which you can read in full after the jump. Here’s the first paragraph of Goodby’s tome regarding his former employee, who led creative work on everything from the NBA to Comcast to the now-defunct Sprint account and is now starting up his own Bay Area operation.
“With regret and incandescent best wishes, we must announce today that Jamie Barrett is leaving us to start his own company, somewhere in San Francisco. We are happy for him, of course, because this company started one day with a similar leaving. We know how scary/liberating/appalling/delicious it can be. We are also happy because it is all very amicable. We will stay close to Jamie’s venture, and probably even share some projects together.”
Goodby, Silverstein & Partners launched this new ad for just in time for tax day deadline yesterday. Did you take advantage of the brand’s all-price happy hour to alleviate the pain (or joy) on this, the merriest day of years. Anyhow, check this out and if you’re into gaming mode, Sonic has a “Tax Cut” game for you to play here. Yes, the two guys are in effect as well, who give you some advice on how to attain the highest score. Credits after the jump.
Odd, but interesting turn of events as rival holding companies Omnicom and IPG earlier joined forces to create “Commonwealth,” which will now serve as global AOR for Chevrolet. Specifically, the Chevy business will be jointly handled by Goodby and McCann Erickson and based in Detroit. Guess our tip from yesterday afternoon stating verbatim that “GSP is going to win the Chevy business” was pretty spot-on.
GM’s VP, global CMO Joel Ewanick explains in a statement, saying, “This is the first time that two large marketing communications holding companies have come together to form a single company. Commonwealth will be based right here in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand.” The four creative execs at Commonwealth will consist of creative chairman/GS&P namesake Jeff Goodby, Washington Olivetto, McCann London/New York CCO Linus Karlsson and Prasoon Joshi.
We suppose the alignment of two major agencies, following a six-month review, shouldn’t be too far-fetched considering Goodby has been working on domestic advertising while McCann has handled a fair amount of global work. Responsibility for global efforts, according to the announce, will be transitioned by Commonwealth, save for China, India and Uzbekistan, which will continue handling regional efforts assigned to their specific agencies. We’ve been told China and India were not part of the RFP, though McCann has been leading the ad accounts for Chevrolet in said countries.
We’ve been hearing about it for the past few hours on the Spy line and now we’ve received word straight from the source that it’s true that Goodby, Silverstein + Partners is cutting staff today. The numbers are all over the place according to tipster comments (we’re hearing in the hundreds and words such as “staggering” have been used), but the agency co-namesake wouldn’t divulge specifics. Read his note to us verbatim below:
“Today, we at Goodby, Silverstein & Partners have begun adjusting the size of our staff in the wake of losing Sprint and parting ways with Hewlett-Packard. We don’t divulge the number of people or the percentage of our staff affected, but it’s commensurate with the numbers you’d have for accounts this size.
It pains us immensely to do this stuff, but we have a responsibility to the people here to maintain a healthy, vigorous company going forward. We will have that, and are confident about the work we are doing right now on all fronts.
It is an emotional day. These people are not just co-workers but friends. As always in these situations, we will help them find other positions with an open heart and no doubt welcome many of them back someday.
Thanks for respecting their privacy about all this in the meantime.
Goodby, Silverstein & Partners
From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.
If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.
It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.