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Posts Tagged ‘Jeff Rosner’

Cheat Your Way to the AICP Awards (Not Really)

The Association of Independent Commercial Producers unveiled it’s campaign for the 2013 AICP Show and AICP Next Awards with a few spots that resemble fake interstitials from a sci-fi movie most likely directed by James Cameron. The machines aren’t taking over, but we do have EureeCorp, the make-believe company with a line of products like the Idea Orb, which can transmit award-winning ideas to your brain as you sleep.

If the Idea Orb doesn’t inspire collusion, there’s always the Centaurus 3000, a computer full of magical software and algorithms that produces a scent where you “can waft in the ideas of the future.” Okay, the machines might be taking over, and those machines really like detached body parts.

This AICP campaign doesn’t have as much bite as some of their previous, more carnivorous work, but success can’t always be duplicated. After all, innovation has no formula. Credits and the Centaurus 3000 spot after the jump.

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AICP Show Names Chair, Calls for Entries

It seems like only yesterday we were busy posting AICP Show promotional videos created by the students at the VCU Brandcenter. Alas, it’s already been a year since the school taught us surprising lessons about advertising history’s most famous artistic endeavors. Did you know that Leonardo da Vinci was the Richard Simmons of his time? What about the fact that the Eiffel Tower was actually constructed to represent a giant, metal dong? If these tales didn’t inspire us to “change the world” as advertisers, at least they doubled as awkward icebreakers at an industry networking event.

This time around, the AICP Show is once again calling that those clever scamps at the Brandcenter to continue the “All Art is Advertising” campaign, a nod to that fact that all award honorees get their independently produced commercials into the Museum of Modern Art’s Department of Film Collection. Above, we see how creativity has (or hasn’t) changed through history, from the Egyptians to the present day art director and copywriter duo. AICP also announced that the chairperson for the 21st installment of the awards show is Jackie Kelman Bisbee, founding partner and co-owner of  the venerable production company, Park Pictures.

Those interested in submitting their work can do so on AICP’s Show and Next Awards website from now through March 2. One more short, entry categories, and credits follow after the jump.

 

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AICP Case Studies Come to Thrilling Conclusion

The AICP Show & Next Awards is extending its entry deadline by one week to March 11. Along with the extension, the final installment of AICP’s “All Art is Advertising” is launching today, the fourth effort from the young creative minds at the VCU Brandcenter.

Past installments of the series touched on a variety of classic works of art that did a lot more than look pretty. From Leonardo’s “Vitruvian Man” fighting Italy’s obesity epidemic to Michelangelo’s Sistine Chapel painting revitalizing Catholicism throughout Europe to the Eiffel Tower helping France get its baby-making groove back, we’ve enjoyed the interesting insights from this video series.

This time around, the VCU Brandcenter argues that the first known artwork in history, the neolithic cave paintings, actually served as advertisements for a carnivorous diet. Apparently, cavemen were suffering from a vitamin deficiency due to their reliance on “gathering” in favor of “hunting.” After the cave paintings, nine out of 10 cavemen became self-described (huh?) carnivores. Yet again, advertising saves humanity. Credits after the jump.

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AICP #3: World’s Largest Phallic Symbol Helps France Regain Mojo

Here’s a look at the VCU Brandcenter students’ third “Art is Advertising” case study, which like Da Vinci and Michelangelo before it, supports the AICP’s call for entries launch. In this installment, we have France in 1886, which hadn’t won a war in 200 years, going 0-for-6, and thus earning the title of the least masculine country in the world.

So how does one go about getting its mojo/machismo back? By creating the world’s largest penis, of course. To bring the ladies back to France, the nation called upon Gustave Eiffel to create the most enormous phallic symbol to date, which we’ve of course come to know as the Eiffel Tower. After its erection, 80 percent of the world’s women found Paris to be the most romantic city ever and tourism by both men and women rose 1,000 percent. “That’s what we call an extra large success” as the video so wryly states. Ok, the cleverness has given way to a bit of juvenility, but we don’t mind…yet. View credits after the jump.

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