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Posts Tagged ‘Joe Guest’

IKEA Makes the Most of Small Spaces with Terrifying Doll Heads

From Mother’s UK shop comes a new two-minute spot for IKEA kicks off the new ‘Make Small Spaces Big’ campaign.

Featuring the vocals support of soul singer Elayna Boynton covering Aretha Franklin‘s “One Room Paradise,” we’re taken inside a doll house stocked to the brim with IKEA furniture. There we meet a single mom with a creepy doll head raising her similarly creepy doll-headed son, both adept at finding solutions for making their tiny house bigger.

Now, for U.S. audiences, the doll heads are a bit off-putting and hard to get over. But, once you do, you come to realize what a rarity it is that we see single parent households depicted in advertising, especially for a global brand like IKEA. Mother does a wonderful job in not only demonstrating the products’ features, but also giving the spot some emotional weight. If it was only something other than doll heads…

Take a virtual MTV Cribs-style tour of the apartment from the spot here, and view credits after the jump.

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Kellogg’s Crunchy Nut is Too Good to Resist in New Leo Spot

If you have nightmares about snakes (as I often do), be prepared to close your eyes when the “Red Riddler” leaps out of the cupboard in this Kellogg’s Crunchy Nut spot from Leo Burnett London.

The 30-second TV ad brings the brand back to one of its traditional taglines: “The trouble is they taste too good.” That’s why the snake somehow jumps up the snake catcher’s shorts; his assistant couldn’t resist the Crunchy Nuts (whose crunchy sound provoked the serpent) on the kitchen counter. The assistant’s excuse, as the snake catcher writhes on the floor? “Sorry mate, they’re nutty.”

In a charming British interpretation, the statement introducing this ad says it appeals to the spontaneous, “ooh, go on then” side in everyone. So next time you’re debating between cooking fish sticks or pouring yourself a bowl of cereal, say “ooh, go on then” in a British accent in your head, and see which meal appeals to you more. If you don’t say Crunchy Nuts, you have no sense of true indulgence.

Credits after the jump.

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Puffer Fish, Rabid Dogs Star in Overseas LG Campaign

Backyard director Rob Pritts helms this new campaign for the LG Optimus One created out of BBH, Shanghai that highlights the device’s ability to summon any information through voice, text, photo–well, you know what smartphones do.

In the spot above, a cunning young lad tricks two Japanese businessman who are eager to try a notorious Far East delicacy. Amusing, sure, but we liked it better when Homer Simpson did it. View credits and another spot from the campaign, which shows how the Optimus One is also a survival tool of sorts, after the jump. Hey, who needs James Lipton and his beard, anyways?

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