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Posts Tagged ‘John LaChapelle’

Arnold Profiles Your Least Favorite Hipster Friend for Progressive

We all know someone like this guy. We may even be a little more like him than we care to admit.

In the latest Facebook campaign for Progressive, Arnold Worldwide looks to “break through the News Feed clutter” by throwing a harsh spotlight on “Baby Man”, a dude who resembles more than a few of our friends…in that he still doesn’t pay for his own car insurance.

In case you’re still wondering what a Facebook video campaign looks like, there’s vomit involved:

More spots after the jump.

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Can You Tell the Difference Between a DJ and a Financial Planner?


Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?”

The 30-second TV spot presents several people with what they think is a professional financial planner, but is actually DJ/Pirates of the Caribbean actor Azmyth Kaminski, who shed 14 years of dreadlocks to appear in the ad. Kaminski asks individuals seeking financial advice if they would trust him as their financial advisor. When they reply that they would, he reveals his true identity. The stunt was designed to highlight the importance of selecting a financial advisor with CFP certification. “Anyone can hold him or herself out to the public as a financial advisor or planner,” says CFP Board CEO Kevin Keller, CAE.  “We urge consumers to seek someone who has demonstrated competency and ethics by achieving CFP certification, the highest standard for the financial planning profession.”

This latest phase of Arnold’s ongoing campaign includes print and banner ads in addition to the television spot, as well as sponsorship messages on National Public Radio and a retooled CFP Board website. Stick around for credits after the jump. Read more

Domino’s New Statement: Kids Don’t Have Same Taste as Adults

We can’t help but be reminded of the cinematic masterpiece Kindergarten Cop when watching this new Domino’s ad from CP+B, which picks a different kind of focus group altogether for its new campaign.  The new spot promotes the pizza chain’s specialty deal and thankfully there are no dairy farm-related hijinks involved. However, um, cheesy you think the campaign is, it seems like Crispin’s efforts are paying off as Domino’s hit a new 52-week high on the stock market today. Hooray? Credits after the jump.

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Domino’s Brings Focus Group to the Dairy Farm

We’ve covered some Domino’s stuff in the recent past,  i.e. the whole “take a picture of your pizza and send it to us” bit. That idea was kind of nifty-getting the audience involved and just showing the pizza as it is with no smoke & mirrors.

Now, Crispin Porter + Bogusky is attempting to prove how seriously Domino’s takes its cheese by setting up a focus group in the middle of a dairy farm, one that the pizza chain actually uses. Still, are we to honestly believe these people aren’t aware of a fake set? View full credits after the jump.

More: Pizza Hut Using Actual Employees For New Campaign

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