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Posts Tagged ‘Jon Hamm’

ESPN Sends Off U.S. Team with Revamped ‘I Believe’

With only two days until the 2014 World Cup kicks off in Brazil, ESPN has released a revamped version of their “I Believe” spot (which we covered back in April) as a send off to the U.S. team.

The new spot, created in-house, augments the crowd chants of “I believe that we will win” from the original with celebrities — such as Kevin Costner, Ice Cube, Whoopi Goldberg, Jon Hamm, Jimmy Kimmel, and Andrew McCutchen — slowly working their way through the line. Unfortunately, the approach doesn’t really add any life to the blase anthem. If you’re a big fan of the team, you’re already excited for the World Cup to start. If not, ESPN’s latest spot won’t really do anything to entice you.

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Friday Odds and Ends

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-The Cannes Lions folks have announced their final juries for the 2014 event in categories such as Branded Content & Entertainment, Creative Effectiveness, Mobile and PR. link

-StrawberryFrog India has rebranded as Famous Innovations. link

-Seeing as he’s done it once before, our old pal Rich Siegel returns with another timely post about Red Lobster. link

-It’s safe to say that Omnicom chief John Wren did pretty well for himself in 2013. link

-According to the IAB, U.S. interactive ad revenue rose for $42.8 billion in 2013, surpassing broadcast for the first time marking a 17 percent rise from 2012. link

-Speaking of the IAB, the organization welcomed Scott Cunningham as VP of technology and ad operations. link

-Mad Men star Jon Hamm talks, what else, Don Draper among other things in a Q&A with Rolling Stone. link

-Yep, Spirit Airlines still sucks. link

Mercedes-Benz Mashes Up Engine Sound Effects and Music

From B-Reel and AMV BBDO, Mercedes-Benz’s Sound with Power experiential campaign brings music and video together by letting users create mash-ups that incorporate, among other things, the roar of a Mercedes engine. The project is an interesting way to bring creativity to a brand that can always fall back on a Jon Hamm voiceover, but since the best mashups will be used in upcoming commercials, the real kicker is that Mercedes will be able to crowdsource some of their future advertisements. Tinie Tempah and Sub Focus also provided samples that can be customized for the audio portion.

We last covered Mercedes at the end of September, when the South African branch put out a moody black-and-white downhill skateboarding video that just seemed too obscure to make any sort of publicity dent. But Sound with Power feels much more accessible. Mashups can be posted and shared on Twitter, and everyone from potential customers to aspiring DJs can take part. And best of all, the products are actually featured in the campaign, which doesn’t happen as frequently as it should. Jon Hamm should be proud.

Ad Student Births a New Tumblr: ‘Ads for Anything’

This new Tumblr account comes from Avery Harrison, creative intern at Digitas and student at Miami Ad School, San Francisco. ‘Ads For Anything‘ was built under the premise of ideas that appeared brilliant in Harrison’s head at first-thought and not-so-brilliant once those ideas had a chance to roll around in his brain for a while. The dreaded creative letdown, an affliction that comes down like a thunderbolt after the initial honeymoon period. Been there myself, Mr. Harrison.

Scroll through the Tumblr, and you’ll see generic photos with blocks of generic fortune-cookie text that could be about any product. For example: “Live against the grain” is set over a wooden texture with a “Your Logo Here” block. Many of these genericisms could be early drafts of Mercedes spots, which probably doesn’t say a lot about Mercedes or Jon Hamm voice-overs. In fact, I’m somewhat surprised Mercedes hasn’t plucked Harrison for a job already – “To some people, passion is just a word” and ” There is always enough time to go for it” beg for Hamm’s voice to be played while a black SL zooms around a bend.

Copywriter Embarks on Brave Mission to Find Out Which Creatives Have Best Free Food

And so, Deanna Director‘s quirky string of side projects continues to unfurl. The copywriter, who by day has worked at Y&R New York for the last year and by night (we guess) has given us everything from Jon Hamm-baiting to a “Creative Recharge“, has recently launched a new Tumblr photo-blog dubbed “Hungry Creatives.” Through Instagram, Director is asking creatives to snap a pic of their free food and send it in under the hashtags #HungryCreatives and their #AgencyName. So far, creatives from the likes of TBWA\Chiat\Day, 22squared and Big Fuel have all replied back. From what we can gather, our free bagel Mondays here at the Mediabistro compound have met their match.

Monday Odds and Ends

-The Onion and 7-Eleven have teamed up on a cross-branding effort to promote the former’s “War for the White House” coverage. Check out the video vignette above. link

-Letitia Jacobs has succeeded Nathy Aviram as executive director of content production at Y&R New York. link

-NYC/Philly entertainment marketing agency Bigsmack welcomed Matt Hall as a creative director.

-Well, this is one rather odd Michael Clarke Duncan tribute. link

-Amazon is enabling consumers to block ads on the new Kindle Fire tablets by paying a one-time, $15 fee. link

-Jon Hamm‘s possibly Photoshopped bulge has taken over the web today. link

-Microsoft has renamed its adCenter platform Bing Ads. link

AXE Tells the Classic Love Story of Hair Meeting Breasts

So how does BBH NY follow-up their critically acclaimed Kiefer Sutherland-starring AXE spot, “Susan Glenn,” which may or may not feature apocalyptic imagery and Illuminati symbolism? With the above spot, “Office Love,” which chronicles the budding workplace romance between a supple pair of breasts and immaculate head of hair.

Set to Austin folk icon Daniel Johnston‘s heartbreaking “True Love Will Find You in the End,” hair and breasts’ relationship evolves from stealing quick glances across cubicles to finally approaching each other during the nightly commute. The spot aims to convince men of a supposed universal truth: While men first notice a female’s breasts, women first notice a man’s hair. Of course, this is not always true from the male perspective. (There’s a reason than “ass man” is a well-known archetype, after all.) But, it’s enough to make impressionable young men start becoming very self-conscious about their hair, though I don’t know if the shaggy look will last long against increasingly popular retro pompadour that hipsters and Jon Hamm are bringing back into the public eye.

Yes, there’s still an hint of the AXE spots of old in here, but BBH NY is making the brand come off as, dare we say it, almost clever. Ladies, what’s your take?

And Now, SapientNitro Offers its Cannes Infographic

The “idea engineers” at SapientNitro have teamed up with the Cannes Lions committee to bring you a handful of infographics, which should provide enough numbers to tell you what’s going down during the French Riviera fest. Here are a whole bunch of stats from yesterday’s goings on including a picture of Don Draper himself, Jon Hamm, who we were told showed up at the McGarryBowen party this week.

Check out one more “Yesterday @ Cannes Lions” social stat sheet after the jump and get more info on the effort here.

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The Creative Circus Continues Quest to Entice a Don Draper Speech

It’s been a good nine months since Creative Circus first proposed the idea of receiving a graduation ceremony speech from Mad Men star Jon Hamm. After going through Facebook, posting a video of guitar-wielding creative types, etc., it looks like CC might have finally broken some ground as the folks there tell us that they’re now in talks with AMC to get Don Draper himself to preach. Here’s a video above that may be their last-ditch effort to lure the seemingly nice actor and/or fictional ad exec. Good luck, gang.

Jon Hamm is More Sensitive Than You

Everyone’s favorite actor who plays a suave 1960s ad man has yet another Tumblr page dedicated to his awesomeness, this one called “Notes from Jon Hamm.”

On this page, his Hammness reminds you that he is better than you in every way. How? By exhibiting his mastery over wearing clothes from the Gap, his expertise at pleasuring women and his distaste at everything you do. Remember, according to this, Jon Hamm (and probably Don Draper) thinks, “Sleep is for uncreative people and housewives. I don’t have the time. I pour myself a drink. Disappear on an empty couch. And the world goes silent.”

If anything, this is something to give to your creative director when you think his or her ego is getting out of line. No matter what, they will never be Jon Hamm.

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