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Posts Tagged ‘Jonathan Gardner’

Monday Morning Stir

 

-Following a one-month review, TDA_Boulder has succeeded San Francisco-based Mortar as agency of record for Denver-based Regis University. TDA will handle both strategy/creative and media.

-Mullen is apparently targeting Mark Zuckerberg and his ilk in its debut campaign for Acura dubbed “Made for Mankind” (Vine teaser clip here, credits after the jump) link

-In case you missed all the shenanigans, here’s your full Cannes Lions 2013 winners list. link

-Hostess snack fave Twinkies will return to shelves on July 15. link

-Jonathan Gardner, director of comms at cloud marketing platform Turn, tells us why “mobile advertising must not stand alone.” link

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Wednesday Morning Stir

-FYI, final entry deadline for the 17th Annual Webby Awards is this Friday, Jan. 25. link

-Mad Men returns April 7 and according to show creator Matthew Weiner, “this season is about Don.” link

-The image above should help explain “Drift Relief,” a project from past and present Grey creative directors Allbriton Robbins (now at Barbarian Group) and Hema Patel. One-hundred percent of the proceeds from the effort will go directly to Jersey Shore relief via Sea Bright Rising.

-Following a review, New York-based agency Stein+Partners Brand Activation was appointed as AOR for Maxwell Systems, which provides management software for the construction industry here in the States. An integrated effort from SPBA is expected to launch in full by Q2 of this year.

-DDB Stockholm is flipping the script on the traditional planning process in that planners no longer brief the creatives. Creatives now brief planners. The agency’s CEO, David Sandström, explains further to Contagious.

-Former Vibrant Media global director of communications, Jonathan Gardner, has joined cloud marketing platform Turn as its first director of comms.

 

Monday Odds and Ends

 

-McCann Buenos Aires has promoted four-year vet and managing director Enrico Campochiaro to chief growth officer for Argentina. link

-TBWA\ global creative president Rob Schwartz has peered into his crystal ball and seen that the future of advertising is “awesome.” link

-Target is offering a sneak peek at its new holiday characters, the Target Deals Duet (above), which was concocted by 72andSunny. link; link

-Former space150 group creative director Tony Lintner has assumed the same title at fellow Minneapolis agency, Martin|Williams.

-Business Insider weighs in on Leo Burnett’s suit against eight former staffers who left in unison earlier this month to form their own agency and take a chunk of Kellogg’s with them. link

-Now, it’s a “big-agency top digital exec” who confesses to Digiday. link

-Microsoft’s shares took a hit after CEO Steve Ballmer peeped that Surface sales are “starting modestly.” link

-Director Pep Bosch joined bi-coastal production company Interrogate for US representation.

-Ogilvy New York says we’re still stuck in the stone age when it comes to brushing our teeth, hopes to change that with a new campaign for Philips Sonicare. link

-Digitas has unveiled a new proprietary agency platform dubbed BrandLIVE. link

-Vibrant Media’s Jonathan Gardner wonders where our already device-addled world will be in 5-10 years. link

Monday Odds and Ends

-Ah, so this is why Jeff Graham left CP+B. The account vet has joined up with Mark St. Amant, Randy Rogers, Rob Hofferman and Wade Paschall to lead Barkley-owned startup agency, Grenadier. link

-North Social alum Josh Crick joined David&Goliath as digital account director on Kia.

-Landor Associates welcomed Mike Stromberg as managing director of its Cincinnati and Chicago offices.

-Kiefer Sutherland can’t shake his Jack Bauer persona–even when playing pastry chef–in a new campaign from Mother London for Acer (above).

-CP+B, which is currently having some issues with a recent Bic Canada campaign, hired 72andSunny alum Jessica Lewis as director of business development across its network.

-Digital agency Struck has unveiled a new website for U.S. Speedskating. link

-Apple has set a record for Wall Street company value at a whopping $623 billion. link

-Temple University has tapped hometown agency Neiman to handle an upcoming “brand transformation.”

-TBWA\Buenos Aires and \Latin America created an online platform for Energizer dubbed “PositiveLand.” link

-Vibrant Media’s Jonathan Gardner discusses the “3 Ways to Simplify Online Marketing.” link