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Posts Tagged ‘Jonathan Schoenberg’

TDA Gets Creepy for Firstbank

TDA Boulder has a new ad for Firstbank highlighting the bank’s free checking entitled “Bargain Dummy.” If ventriloquism freaks you out, stay clear of this one.

In the spot, Firstbank’s free checking is contrasted with a less promising free giveaway. A man at a yard sale holds up a ventriloquist dummy and asks, “How much is this?”

“Oh, that’s free” replies the seller. When the man inquires what’s wrong with it, the woman replies, unconvincingly, “Nothing.” As the man walks away with the dummy on his shoulder, the dummy’s eyes shift and look around. “Free isn’t always a good thing,” says a voiceover, accompanied by eerie music, “except when it comes to free checking at Firstbank.”

The creepy 30-second spot is aimed at the 16-39 audience and will run on all broadcast networks, with an emphasis on sports and primetime, as well as more than 20 cable channels, including AMC, ESPN, Comedy Centeral, and USA Network. “Bargain Dummy” will also live online on sites such as EPSN, Pandora, Hulu, Yahoo, and Tremor, where it is sure to creep out unsuspecting site visitors. The geo-targeted online buy includes Colorado, Pheonix, Arizona, and Palm Springs, Califronia. Stick around for credits after the jump. Read more

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TDA_Boulder Excuses Ragged Employees with ‘Happy Hour Virus’

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This little side project doesn’t seem to have much of a purpose, but TDA_Boulder built one of those trick-your-boss programs called “Happy Hour Virus.” Frustrated employees can choose from one of three templates that make a computer screen look like it has a virus or technical error and then bounce to a bar for some early liquid therapy. Of course, you can get out of the screen by pressing ESC, which is necessary, but also renders the whole idea fairly useless. It’s not as plausible as the March Madness fake spreadsheets that can hide scores and brackets (as long as you work with spreadsheets regularly). Symbolically, the project is meant to stress the respectable work/personal-life balance present at the agency, but other than that, there’s not much to digest here.  It may be Thursday, but this feels like a Friday item. Credits after the jump.

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Boulder Condom Brand Ushers in First Annual ‘Birth Control Day’

Boulder-based condom brand Sir Richard’s, which always makes us think of that damn Branson for reason, is giving a shout-out to the anti-procreation community by inaugurating the first annual “Birth Control Day.” While BBH Asia-Pacific and Mentos encourage baby-making, hometown agency TDA does the exact opposite via a series of digital “Happy Birth Control Day” cards you can email, update, tweet, pin, flip, smack and rub down (well, we guess) to let your partner know, no kids, no way. FYI, the actual Birth Control Day will be celebrated on Nov. 13, which marks the date back in 1921 when Margaret Sanger was arrested for trying to block the NYPD from shutting down the nation’s first American Birth Control Conference. There are a dozen e-cards to choose from on the campaign’s microsite and we’ve posted two of our faves. Credits below.

AD: Haley Garyet
CWs: Ryan Dean Waite, Phil Van Buren
Developer: Jason Lewis
ECD: Jonathan Schoenberg


And Now, Your Requisite Post About Condoms and Vajayjay

Those rapscallions at Boulder-based TDA are at it again, this time launching a new campaign for Sir Richard’s, the condom brand that kicked off its launch by giving us wild postings in NYC nearly 18 months ago and is now honoring National Women’s Health Week with “Vagina Rules.” To be specific, TDA’s effort calls on the ladies to offer “rules about what they won’t put in their vagina” to raise awareness for the lesser-known chemicals that are often found in condoms and lubricant, including spermicide, parabens, and glycerin. You can check out an image from the campaign below or go to the website for info. San Francisco, Denver and Austin, meanwhile, can expect Sir Richard’s wild postings of their own in the near future. Credits after the jump.

 

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Notorious Web Foes Come to Life in Webroot Effort

Nigeria messages, male enhancement spam,, singles in your area links: Three of the most well-known and annoying culprits when it comes to plaguing our inboxes and social networks while potentially spreading viruses. To address these web threats in a somewhat clever way and promote  internet security software brand, Webroot, at the same time, Boulder-based TDA has come up with a series of ads that include the tagline, “Don’t Let Bad Links Happen to You.”

Out of the three, which were all directed by Epoch Films’ Michael Downing, we particularly like the defensive “Nigeria” clip above, though the weepy “Single” spot starring some lovely, emotional ladies takes a close second. Check it out along with credits and the third spot, “Bigger,” after the jump.

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Condom Campaign’s Message: Babies Cost A Fortune!

Peep this point-of-sale campaign for Sir Richard’s Condom Co. via Boulder-based TDA Advertising & Design, which reminds us of the heavy costs of raising children.

Sir Richard’s is a for-profit business, co-founded this year by TDA and equity partners with “philanthropic goals” in mind. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti.  Don’t they need more important things than condoms?

Wild postings in NYC show the per-year costs of the area’s private high schools including Dalton, Trinity, Horace Mann, and Chapin, which can cost a parent as much as $35K a year. A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out, in which case you pass out. P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1154 saved, for example, by not having to purchase a year’s worth of diapers.

In conclusion, a simple message: Wear your raincoat if you know a storm’s a comin’.

Credits:

Creative director: Thomas Dooley
Copywriter: Jonathan Schoenberg
Designer: Austin O’Connor
Web-only digital designer: David Byrd

Copywriter Matthew Gerson

Banner ad programming: Digital Wasabi, Boulder
Web development: Voltage

Peep more assets from this campaign after the jump.

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Behold: The Social Media Sobriety Test

The routine is familiar: You come home wasted around 2 a.m. The babysitter complains about the time, so you don’t tip her ungrateful ass. It’s not your fault. Traffic was insane, and people were driving all crazy and stuff. The kids are asleep, dreaming their whimsical dreams of candy covered clouds and puppy mills. Quietly, you reach into the pantry, grab your emergency bottle of wine, sign on to Facebook and tell your friend that her new baby has a really big head. Like, really big. The thing’s gigantic. Someone needs to tell her. Maybe the thing needs medical attention, you don’t know. You then pass out, head against the keyboard, bottle of “Two Buck Chuck” still in hand.

Now, don’t you wish you could avoid these embarrassing drunk social media interactions? Luckily, Webroot’s “Social Media Sobriety Test” has you covered according to this spot from Boulder-based TDA. Now you don’t have to leave your friends guessing whether or not your status updates occurred while you were under the influence of alcohol. Whether it’s your friends, your boss, your kid’s parents or your parole office, now everyone knows that you’re “too intoxicated to post right now,” eliminating their investigation into your personal habits. Hey, you’re drunk. Might as well be honest about it.

Sure, Tony Ha might be upset because you lied about going out tonight. Whatever, the dude’s a buzzkill. If you’re not going to tell him, at least your software can on your behalf. The Social Media Sobriety Test: You Web-Savvy Drunk, You. Credits after the jump.

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