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Posts Tagged ‘Justine Armour’

W+K, Dodge Reveal a Couple More Dart ‘How-to’s’

Four months since the debut “How to Change Cars Forever,” WK’s Portland’s first spot for the Dodge Dart, it’s clear the campaign is now kicking it into high-gear with phase two.

When we first posted the debut spot back in July, there was quite a discussion going on in our comments section. It’s become par for the course here: We post new work from W+K, and the comments explode with people saying it’s not as good as Wieden’s past work or, if someone likes it, it’s because her or she must some sort of W+K fanboy. It’s a testament to W+K’s amazing portfolio they’ve built throughout the years. We expect this agency to blow our mind with every campaign, and we’re quick to complain when it doesn’t.

While this Dodge Dart maybe didn’t completely turn my world upside down with the first spot, it’s definitely grown on me. Despite the fact that it seems to run during every commercial break of an NFL telecast, when I hear the familiar bassline of Kanye West/Jay-Z‘s “No Church in the Wild,” I find myself always completely absorbed in the spot, guessing what aspect of the Dodge Dart will be presented next.

These two new spots, “Interior” and “Unsafe,” take the same formula and condense it into 30-second slices of sensory overload. Perhaps its reflective of the over-caffeniated environment of the W+K Portland office? In any case, the rapid-fire narrative of the Dart’s features really does make the car look like it is far more technologically advanced than any of its competitors. If you’re wondering how to make TV spots dazzle and sell simultaneously, well, it’s just this easy. Credits after the jump.

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Hahn Beer Looks Expensive to Make

Never had Hahn beer? Well, it’s apparently quite a big deal in Australia, where it’s been in business for 25 years.

This new TV spot for Hahn Superdry comes from Aussie agency Publicis Mojo and is directed by Emmy-winner Tom Kuntz. Yes, that Tom Kuntz, who’s recently been behind lens for award-winning campaigns for Old Spice and Skittles. So, if you notice a little Kuntz’ absurd humor and cry “ripoff,” you shut your trap, you hear?

Q: How do you make Superdry beer? A: With a super factory. The director who’s helped define an age of television advertising where going viral is as important as making something that looks whimsical on an HDTV just doesn’t seem to miss, and he hits it out of the park yet again. So, while you might never have heard of Hahn beer before in the states, you will soon. Credits after the jump.

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