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Posts Tagged ‘Kacey Hart’

Ivan Cash, L’Oreal Draw ‘Inspiration’ from Streets of San Francisco

“If you could give one piece of advice to your childhood self, what would it be?” That’s one of the prevalent question being asked by artist/filmmaker Ivan Cash and his crew at Cash Studios, who were commissioned by cosmetics giant L’Oreal of all brands to make “a film about inspiration.” Rather than create an actual original film, though, Cash, the man who once told us that “reality is malleable,” to “stop making ads” and who was also a collaborator on the Couchella project from last year , turned his lens on the citizens of San Francisco to see what inspires them. As you’d expect, the four-minute film above features random strangers ranging from street musicians to former basketball coaches in SF sharing their thoughts on the aforementioned question or others like “What’s your greatest struggle?” and “what does inspiration mean to you?”

The New Age-y music combined with the people of San Francisco and the city scenery make for a very “Deep Thoughts by Jack Handey”-esque effort, but what the hell, we could all perhaps use a little life-affirming insight from time to time. Of course, this type of project where Cash turns his camera on the people is nothing new for the man, as this SF project follows up his film from last year in NYC, where he asked people what the “Last Photo” on their phone was. While different in concept and tone  of course, Cash’s two efforts on two coasts follow the same basic template and leave us wondering if his next short film will do the same and take somewhere in between. Guess we’ll have to wait and see. Credits after the jump.

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Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

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With PlayStation and ‘MLB12: The Show,’ Hell Freezes Over

From the “Curse of the Billy Goat” in 1945 to the Steve Bartman incident in 2003, the Chicago Cubs are bar none the most “cursed” team in professional sports history. Even Boston’s “Curse of the Bambino” only battered around the Red Sox for a paltry 86 years. The Northsiders haven’t won a World Series in 103.

Each spring, you hear the Cubs loyal say, usually jokingly, “What if this is the year? Can you imagine what would happen to this city?” Well, Deutsch LA and director Matt Aselton are making the impossible come to life in this new spot for PlayStation and “MLB12: The Show,” which was filmed with permission from the Cubs and the help of 155 extras in Chicago last month. The city erupts from Wrigley Field to the Loop, and, wow, the Wiener’s Circle is even more insane than usual. But, almost cruelly, the fantasy abruptly ends when we’re taken inside one emotional fan’s living room.

Sorry, Cubs fans. The curse is still on. But, with new president of baseball operations Theo Epstein and manager Dale Sveum, maybe, just maybe…NAW, who are we kidding? Credits after the jump.

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Intel’s ‘The Chase’ Integrated into Facebook

Back in January, when Osama Bin Laden remained at large and Packers had not yet won the Super Bowl, we posted a video from Intel called “The Chase,” which advertised the new Intel Core i5 processor. At two minutes long, “The Chase” did that whole movie in computer windows and different online mediums, similar to the Arcade Fire’s interactive music video for “The Suburbs.”

This time around, “The Chase” (which garnered over 2.5 million views on YouTube) is being integrated into Facebook complete with a new game, character profiles and all sort of extra downloadable goodies. Unfortunately (as I learned attempting to run the programs on a MacBook Air), you pretty much need to own a computer with an Intel Core i5, unless you’d like “The Chase” to slow your computer to a slow crawl. With the help of a MacBook Pro (which utilizes an Intel Core i5 processor), I was able to make the Facebook page work. The page also requires an HTML 5 web browser (Chrome, IE9, Safari 5 or Firefox 4) to function. If you think about it, Intel and agency Venables Bell & Partners are really targeting techno-geeks by creating a barrier to entry of sorts for its Facebook page. And, hey, at half a million “Likes,” they must be doing something right. And, on social media, isn’t a “spy story” kind of the go-to genre these days? Credits,  and that original viral video, after the jump.

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