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Posts Tagged ‘Kaley Cuoco’

In Today’s Super Bowl Quickfire, We Talk to Saatchi LA’s Tanya LeSieur

The Big Game is almost here and in today’s Q+A with agency folks, we have a nice chat with Tanya LeSieur, who’s spent the last four years serving as director of integrated production at Saatchi & Saatchi L.A. As you’ll read below, he production vet has plenty to say about Super Bowl advertising.

 What ads you’re most looking forward to this year?

Hmmmm. This is a hard one.  I’m going to play Switzerland on this one and say all of them.

Oh. And our Toyota Superbowl Spot “Wish Granted” [above] produced by Saatchi LA featuring Kaley Cuoco in the first quarter of the game ;)    #wishgranted

Is there an advantage or disadvantage to releasing ads to social media ahead of time?

Sure there’s an advantage. It’s already been demonstrated from an analytics perspective that releasing your ads/work (if they are WORTHY of being shared i.e. engaging/funny/smart/ and CONSUMERS ACTUALLY DIG IT) in advance of the “big game” helps to drive metrics/views and creates conversation around your work.

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The ‘Shat’ Returns, with Fictional Daughter in Tow, for Priceline

Five months after Priceline.com decided to resurrect its spokesman/Negotiator, aka William Shatner, the brand (along with Butler, Shine, Stern & Partners?) has revealed that the Shat has a secret daughter in a new spot that takes us from past to present day. Playing the next-gen negotiator is one Kaley Cuoco, the female lead in The Big Bang Theory, which is now on a hundred times a day for reasons unknown. As for this spot, meanwhile, we had no idea monks could also moonlight as deal-makers, but let’s indulge this brief reunion for a minute, shall we? Credits forthcoming.

Monday Odds and Ends

-Matomy Media Group acquired digitally focused media agency, MediaWhiz (wait, weren’t they aligned with SolutionSet not too long ago?). As a result of the acquisition, Hakan Lindskog, former CEO of Neverblue, has been named CEO of MediaWhiz.

-With CES underway, a few folks at Digitas have come up with an infographic that shows us the “five stages of grief” that surrounds the event. link

-DDB New York and the Perlorian Brothers have teamed up to bring us thumb wars in a new spot for the New York Lottery (above).

-Big Bang Theory star Kaley Cuoco will make her Super Bowl debut in a new Saatchi L.A.-created spot for Toyota. link

-NYC-based audio post-production house Sound Lounge has hired Harrison Nalevansky as executive producer and promoted Justin “Sal” Kooy to audio engineer.

-Allstate has pulled its Leo Burnett-created ad featuring an image of a Hurricane Sandy-ravaged home. link

-Cannes Lions registration is set to open this Thursday, Jan. 10. link

-Dentsu has implemented a “voluntary” early retirement program for 100 employees. link

-McGarryBowen Chicago has taken over for Martin as the USTA’s new lead agency. link