There’s perhaps nothing more grating at the workplace than having someone constantly stand over your shoulder and monitor your work. Thankfully, a Tumblr photo blog aptly titled “Hovering Art Directors” captures these annoying moments forever. According to the homepage, the HAD site is the product of one Jacqueline Law, who works out of BBH New York. The submission above from AgencyNet in Fort Lauderdale is just one of several that have been posted from around the world (hey look, even Kanye Westlikes to hover!) in recent days. We can imagine that there are many of you in the industry who feel these folks’ pain.
Sure, this may not send people to the hospital like Kanye West‘s video for “All of the Lights.” But, if you’re hanging out on your office desktop, we recommend watching this new spot from Goodby, Silverstein & Partners on full-screen mode.
It seems that Sprint’s “Now Network” nickname is being dropped (at least in these spots) for “All. Together. Now.” A look at the campaign’s website reveals that Sprint’s Unlimited plan means a sad, blinking pug or a senior citizen smiling with floating balloons behind her. You can even call or text Veatrice to wish her a happy 100th birthday! While the site leans more toward the unlimited calling and texting aspects of the plan, TV spots like “Anthem” are more about viral video capabilities. Isn’t it time you used your HTC EVO to watch more people falling off of tables? Credits and the second spot, “Birthday,” after the jump.
Online music chart website We Are Hunted has released their research for the last half of 2010, showing which artists won the year’s social media battle. Their findings, which measure artists’ “buzzworthiness” over their sales, produced some surprising results.
Oddly enough, British apocalyptic rockers Muse are the most popular band on the internet, which sounds wrong considering Lady Gaga and Kanye West never seemed to leave the public eye last year, and considering Twitter actually had to change its algorithms to stop Justin Bieber from being the top trending subject all day every day. If We Are Hunted’s charts are in any way accurate, how could a band like Muse be the biggest thing online? Well, ReadWriteWeb posed the same question to WAH’s co-founder and CTO Stephen Phillips, who replied, “Because we focus on what people are listening to and talking about, and ignore mainstream press, maybe we are getting a measure of dedicated music fans than the general populace.”
Even so, Phillips agrees that mainstream press does have a lot to do with a new artist gaining buzz. “Pitchfork, Prefix Magazine, NME, Hipster Runoff, Clash Music and Spin can blow up a new artist,” he said in the ReadWriteWeb interview. “If they give coverage, the blogosphere follows.” True, it’s not like those writers at Prefix Magazine ever give that Justin Bieber fellow any coverage.
It looks like Kobe Bryant‘s getting the all-star treatment when it comes to hyping his Nike Zoom Kobe VI shoe. Now that R/GA’s supplied the Twitter-based component for the Black Mamba campaign, W+K is rolling out teasers for a “Black Mamba” film, directed by Robert Rodriguez (who also plays sound designer here), that’s set to debut in the U.S. and China during NBA All-Star weekend in February.
The Rodriguez imprint is all over the teasers, which seem inspired by the filmmaker’s recent flick, Machete, what with the overdramatic VO, action, explosions and fonts. Hell, they even star Machete himself, Danny Trejo, along with Bruce Willis and Kanye West for some reason. While we draw comparisons to Dwyane Wade’s nightmarish Nike spot from early last year, check out the initial Mamba trailer, credits and rather awesome promo poster after the jump.
If you’ve seen 8 Mile, you know that life on the streets of Detroit isn’t easy (just look at what happened to BBDO there). Based on the real life story of Marshall Mathers aka Eminem, the film tells the story of a young white kid stuck in poverty who rises above adversity on his way to becoming one of the greatest rappers in history. These days, Eminem is trying to tell a new story with his 2010 album, Recovery. This next chapter follows the world’s most famous rapper as he hits rock bottom due to prescription drug abuse, legal troubles and relationship problems, later redeeming himself through his music and finding himself back on top.
Recovery didn’t quite live up to the expectations of its creator, mainly because it wasn’t that great and because Eminem is now bordering on total irrelevance (2002 might have been the “Eminem Show,” but 2010 belonged to Kanye West). Still, TBWA\Chiat\Day convinced the Grammy folks to buy into Em’s mythology (probably an easy sell considering the success of the agency’s 2010 Grammy effort), with the above spot chronicling the rapper’s life as a series of highs and lows leading up the the 53rd Grammys. As Chiat CD Bob Rayburntells MTV, “It was important to capture (Eminem’s) struggle.”
The spot is one of three in a campaign that includes a social networking aspect, which allows users to mark milestones on life maps with musical inspiration. Eminem once said at the peak of his popularity, “You think I give a damn about a Grammy?/ A lot of you critics can’t even stomach me, let alone stand me.” Recovery is up for Album of the Year at the Grammys. Gee, you think Emimen gives a damn now?