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Posts Tagged ‘Ken Muench’

Here’s a Quick Update on the State of DFCB SoCal

Well, despite what tipsters and those we know have been saying ad nauseum over the last few days, we’ve been told by parties involved that “any suggestion” that Draftfcb’s West Coast SoCal operation is no longer working with Taco Bell “is wrong” (Seattle and SF offices are not in play here). After all, the agency did just bust out this ad campaign this week for the fast-food chain for better or worse. But anyhow, the Draft camp has updated its announce from two weeks ago regarding the revamping of its SoCal agency structure, offering the statement below:

“Last month we announced that Rahul Roy would be taking on expanded responsibilities as the managing director of our operations in southern California.  He is partnering with Eric Springer and Michael Bryce, former creative partners at Deutsch L.A. who joined the agency several months ago as chief creative officer and executive creative director respectively, to revamp our operations there.  While we will keep a small service office in Irvine, we are shifting the heart of our business to new offices in L.A. so that we can tap into a deeper talent pool for the benefit of clients like Taco Bell while attracting new business.

Our latest new hire is Sandip Vadher, who has joined the agency as SVP, group planning director; he succeeds Ken Muench. Sandip had most recently held the same role at Pitch. He has deep QSR experience, working with clients like Burger King and McDonald’s over the years.  His keen strategic thinking has also benefited clients and brands like Microsoft, Target, Coke Zero and Samsung.

While a number of our Orange County people are now assigned to work in L.A., the decision to retool our operations in southern California means that we also need to part ways with some talented people. They were informed of this decision Wednesday. We are doing all we can to provide a smooth transition to those who are affected; we deeply appreciate their contributions to our agency. In the long run, we believe these strategic shifts should fortify our business in Southern California.”

We’ve inquired about number of staff affected and headcount as a result of Draftfcb’s SoCal restructuring. We’ll keep you posted.

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Draftfcb Makes Multicultural Moves

Draftfcb Chicago is shifting some staff and bringing on new hires within its multicultural practice as Ken Muench, who has served as agency’s director of multicultural strategic planning since December 2009, is heading to the West Coast in mid-August to assume the role of SVP, director of strategic planning at Draftfcb Orange County. Once there, he’ll lead planning efforts across the office’s client roster which includes, of course, Taco Bell.

Before he splits for the OC, though, Muench (pictured) will work closely with Felipe Cabrera, who will join Draft’s Chicago office on July 18 as multicultural planning director. Cabrera has worked for the likes of Grupo Gallegos (Muench’s former shop) as well as the Puerto Rico offices of JWT and Leo Burnett during his career and has spent time on the client side at EA Sports Active and P&G.

But Cabrera isn’t though the only multicultural planning director joining the ranks at Draftfcb Chicago as he’ll be joined by Euro RSCG NY alum Luis Salles, who will assume the aforementioned title and work on the agency’s MillerCoors brands.