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Posts Tagged ‘Krystie Koh’

TBWA\Shanghai Launches Second ‘All in for My Girls’ Campaign for Adidas

TBWA\Shanghai have launched an integrated campaign for Adidas’ “All in for My Girls” platform in China.

The follow-up to last year’s Gold Effie winning campaign from Sid Lee rolled out with n exclusive launch event in Shanghai on February 28th, and an official launch across mainland China on March 1st. Centered around the 60 second spot “TGIF,” the new campaign, like its predecessor, centers around the concept that “the idea of sisterhood and how sports for young Chinese women can be fun, playful and social without having to be too competitive.” It is a very natural evolution from Sid Lee’s spot last year,(Update: Hearing from TBWA\Shanghai this was their joint, but we heard otherwise last year…ok then) depicting sisterly groups of women enjoying a friendly workout to kick off the weekend. In addition to the television spot, the new campaign also includes “print, OOH, PR, digital, retail and activation” components. Credits after the jump. Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Puffer Fish, Rabid Dogs Star in Overseas LG Campaign

Backyard director Rob Pritts helms this new campaign for the LG Optimus One created out of BBH, Shanghai that highlights the device’s ability to summon any information through voice, text, photo–well, you know what smartphones do.

In the spot above, a cunning young lad tricks two Japanese businessman who are eager to try a notorious Far East delicacy. Amusing, sure, but we liked it better when Homer Simpson did it. View credits and another spot from the campaign, which shows how the Optimus One is also a survival tool of sorts, after the jump. Hey, who needs James Lipton and his beard, anyways?

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