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Posts Tagged ‘Lenny Mesina’

Pereira & O’Dell Flies Into Birdbnb for Debut Airbnb Work

Pereira & O’Dell nabbed creative duties for Airbnb in September, and three months later, the San Fran shop is launching Birdbnb, their first campaign for the global travel renting company. To supplement Airbnb’s colorful site full of rental options, Pereira & O’Dell created a conceptual platform where artists built 50 birdhouse-sized renderings of actual listings. The finished products will be on display in Audubon Park in New Orleans December 16-22.

The official name of the campaign is “Every Traveler Deserves a Home,” and the 2:10 cut of the above video feels very homey, which is probably the best compliment I can give a travel rental commercial. The 4:30 version drags a bit, kind of like that nice older lady who rents you a room but keeps talking your ear off about topics you don’t care about (2:10 version here, FYI). She’s still kind, but you want to tell her to keep it brief, since, after all, you are the customer. However, selling this type of service does not lend itself to easy choices for advertising, and this effort finds a way to tell a story that makes travel rentals personal.

Credits bookended by some behind-the-scenes videos after the jump.

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Storytelling for Media Professionals

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Tuesday Morning Stir

-Former Adweek editor Michael Wolff tells us what he thinks the ad biz is sorely lacking. link

-A little bit of Halls adds plenty of swagger in a new effort from Ogilvy Cape Town (above).

-L.A.-based post-production company Therapy signed multi-disciplinary editor Lenny Mesina to its roster.

-Sir Martin Sorrell says “horizontiality” will be WPP’s focus come 2013. link

-Those damn bots are costing online advertisers $1.5 billion a year in wasted ad spend. link

-Ogilvy Chicago CD/copywriter Andrew Gall and freelance designer/Cramer-Krasselt alum Matt Webb are behind a new chooose-your-own-adventure book dubbed Make Your Own Bucket List. link