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Posts Tagged ‘Mad Men’

Don Draper Has an Impressive Portfolio

draperWhile preoccupied with criticizing “Mad Men” for its soap-quality sheen, superbly fitted suits and slightly unrealistic portrayals of life–agency and otherwise–in the “turbulent” 60′s, we sometimes lose track of something more interesting than the many women Don Draper takes to bed: the clients.

We know the obvious ones: Lucky Strike, Jaguar and Kodak.

But today FiveThirtyEight’s Walt Hickey tickled our curiosity and presented us with some irresistible click bait: a list of every Sterling Cooper client throughout the series.

Our favorites after the jump.

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‘Mad Men’ Stars Tell Diane Sawyer What They’ve Stolen from the Set

Diane Sawyer’s interview with the “Mad Men” cast will air in about an hour and a half, so here’s your quick preview.

Turns out certain actors and actresses might be a little too fond of the period props on set…

There’s another teaser in case you’re curious; in the meantime, we have no word on the previous owner of Vincent Kartheiser’s beard.

Leroy & Clarkson Goes Black (Comedy) with ‘Mad Men’ Spoof

New York’s Leroy & Clarkson certainly went all in with “Don-O-Mite”, its Blaxploitation ‘Mad Men’ parody.

The agency also went all out to promote it: here’s the tumblr page and the reddit post and the fake Amazon book reviews (!!) and the tweets pushing it to everyone from The New York Times to Key & Peele.

“Sugar Hills Holloway” brings the mutha fuckin’ mayonnaise, et cetera.

Credits we can’t read on a fake poster after the jump.

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Deep Focus CEO Ian Schafer: ‘We Struck Gold’ With Mad Men Yourself

Socialize 2011 banner

In this week’s Media Beat interview, mediabistro.com’s Carmen Scheidel spoke with Ian Schafer of interactive agency Deep Focus about the success of its Mad Men Yourself campaign. Note to all copycats: creating a Don Draper avatar may look easy, but it’s actually the result of a lot of work and strategic research.

“We knew we had to build something that would turn a die-hard group of viewers that were really only talking to each other about the show, and get them to do something that involved others. We struck gold with that, and we continue to revitalize that every year,” Schafer explained. “It is one of those bright, shiny objects that attracts clients to us, and typically they say, ‘I want one of those.’ We have to educate them on the fact that we didn’t just come up with that idea out of thin air.”

Part 2: Deep Focus CEO Ian Schafer: ‘We’re Hiring Creatives At Every Level’

Part 3: Deep Focus CEO Ian Schafer On The Myth of Viral Strategy

Ian Schafer talks about best practices for social media marketing in his keynote presentation at Socialize on April 1 in New York. You can also watch this video on the mediabistro.com YouTube channel.