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Posts Tagged ‘Mark French’

Thursday Morning Stir

-Bi-coastal production company Brand New School added flame artist Mark French to its VFX roster.

-CT-based brand strategy/design consultancy Product Ventures hired Richard Palmer and Kristin Sabena as creative director and design director, respectively.

-AccuWeather has appointed Marvel Entertainment alum John Dokes to CMO while promoting Jim Candor to chief strategy officer and Steven Smith to chief digital officer.

-Aegis has acquired Chinese digital buying/planning agency, Beijing Wonder Advertising. link

-It’s no Andrew “Dice” Clay, but this oven gives it a go in Marcus Thomas’s new spot for Goo Gone (above).

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Mullen, Psyop Somehow Make Yogurt Look Visceral, Sexy

Mullen has debuted its first creative effort for its new client, Greek yogurt brand FAGE, and suffice to say, this isn’t your average Dannon, Yoplait or Activia spot. The campaign has been dubbed “Plain Extraordinary” featuring a lyrical rhyme that tells the story of how “Plain became so much more than more than plain” or something to that effect which is mouthed from someone who may or may not be Willem Dafoe (if so, the man has found a second career).

Mullen Mark Wenneker says in a statement, “If our advertising is half as good as the yogurt, I will be pleased.” We’ll let you be the judge of that, but in addition to the broadcast component, there’s a website re-design included along with a Facebook page and Twitter stream. View full credits after the jump.

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Rapper Pitbull Joins Drake, Trey Songz and Rihanna for ‘SO Kodak’ Campaign

If there’s one thing we know about young hip-hop stars, it’s that they can’t resist one-upping each other with amateur digital photography. Leave it to Kodak to notice this trend and capitalize on it for their “SO Kodak” campaign, which introduces instant photo-sharing and online access that even non-platinum selling artists can use. (It’s almost like a phone!) No doubt you’ve seen a few of these 15-second spots floating around the internet for about a week now, and it seems like every time we look, Kodak adds another video to their YouTube page.

As silly as the ads may be, due credit can be given to production company Robot Films for at least recognizing that the group of young talent they’ve assembled and shot for this campaign can be considered 2010′s new class of hip-hop royalty. Barely adults themselves, Pitbull, Drake, Trey Songz and Rihanna appeal to an even younger audience with their larger than life personalities and (comparatively to most) inoffensive songs. Director Chris Robinson adds that the stars had a good amount of creative input in the spots and refers to them as “natural performers.” The campaign kicked off with a party at New York’s Best Buy Stage.

Full credits and another spot after the jump.

More: “Kodak ‘Printervention’ Barely Grabs Out AttentionRead more