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Posts Tagged ‘Mark Tutssel’

Thursday Odds and Ends

 

-2014 International ANDY Awards chairman David Droga has picked his jury for next year’s event, which takes place Feb. 18-24 in Shanghai. Among those creatives making the list, which spans the globe, are CP+B CEO Andrew Keller, DDB Worldwide CCO Amir Kassaei and W+K ECD, Susan Hoffman. See the full list after the jump.

-Havas Worldwide London has welcomed 11-year AMV BBDO vet Mark Fairbanks as its new ECD. Fairbanks replaces Mick Mahoney, who left in May to become ECD at RKCR/Y&R.

-According to Business Insider, these are “The 50 Sexiest Advertising Executives Alive.” link

-New York-based creative agency Cornerstone, which works with brands like Converse and Diageo, is expanding its U.K. operations, moving to new HQ in London’s East End and adding a handful of new senior hires. Among those joining Cornerstone U.K. are content manager Adam Hanim, senior account manager Fiona Ghobrial, senior account director Joe Strinati and in January, digital director Karen Piper.

-ATTIK has teamed up with prodco Humble and director Jeff Bitsack to create the latest spot in Scion’s Pure Process campaign (above). A little behind-the-scenes info on the spot here.

-Vertical social media company Glam Media has appointed Dan Lagani as president/chief revenue officer. Lagani will work out of NYC and will report to Glam Media chairman/CEO, Samir Arora.

-Director Scotty Bergstein has joined the roster of Los Angeles-based production company TWC Films for exclusive U.S. representation.

- L.A.-based UTA Brand Studio, the brand strategy division of United Talent Agency, has brought on FutureBrand/Siegel+Gale alum Marcus Bartlett as creative director.

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Leo Burnett Crafts Well-Produced Head-Scratcher for Samung’s Galaxy Note 3

Leo Burnett’s “Design Your Life” campaign for the new Galaxy Note 3 and Galaxy Gear, which the agency hopes to present as “vehicles of inspiration,” kicks off with the 2:51 length “Sweet Dreams.”

“Sweet Dreams” tells the story of a young woman who wants to save her grandfather’s failing toy shop. The ad follows the woman around as she utilizes six of the phone’s distinct features, all leading to a puppet performance that presumably will help revive the shop (somehow). While “Sweet Dreams,” directed by music video veteran Paul Hunter, sets the bar very high in terms of production, direction and cinematography — Samsung and Leo Burnett go as far as to call it a “digital short film” (a bit self-congratulatory if you ask me) — the writing and overall concept are a bit of a head-scratcher. Why isn’t anyone going to the toy store, it looks awesome? Is the puppet show really going to help? The store is closed at the time of performance and the stage seems to be blocking any view of the store itself.

If you can put aside the strange and poorly realized premise, the stylization works well, and Leo Burnett does a good job of showing the phone’s features in action. Plus, what’s not to love about dancing puppets? (Although the “puppets” in question were actually real dancers converted to CGI, rather than actual marionettes.) Whether or not it works as a story (or “digital short film”), “Sweet Dreams” does a good job of showcasing Samsung’s Galaxy Note 3 and Galaxy Gear. A promising start to the campaign, hopefully next time Leo Burnett can pull off a better realized concept to fulfill the potential of their impressive production.  Read more

Leo Burnett Sets Up Creative Hub in L.A., McGlothin to Lead

Nearly 18 months after opening up shop in New York, Publicis Groupe’s Leo Burnett is turning its attention to the left coast, opening up a creative hub in Los Angeles that will solely cater to the agency’s Samsung business. Leading the bespoke Leo office is Shannon McGlothin, who you may remember joined Deutsch LA less than a year ago from CP+B. Along with his fancy new ECD title, McGlothin (pictured) has also been appointed to Leo Burnett’s Worldwide Creative Board.

While full staff count at Leo’s dedicated Samsung office has yet to be revealed, McGlothin has made his first hires in Adam Kennedy and Brandon Rochon, a Cannes Lions-winning creative team from O&M Paris (and TBWA\Paris prior to that) who will now assume the title of SVP/creative director. Together, the LBLA crew will work across 50+ markets where the Leo network is working on the Samsung brand. McGlothin’s new boss, Leo Burnett worldwide CCO Mark Tutssel, says in a statement, “With the addition of Shannon – who has passionately created game-changing communications for legendary brands – we’re investing in our future and in the opportunity to truly make Samsung an iconic brand. From the establishment of LBNY last year to this LBLA expansion, there has never been a more exciting time for us, our talent and our clients.”

Tuesday Morning Stir

-Pinterest co-founder Paul Sciarra has left the startup. link

-Leo Burnett worldwide CCO Mark Tutssel talks the about the importance of the Gunn Report. link

-Saatchi & Saatchi LA suggests we avoid the usual web distractions and explore the world in a new Toyota RAV4 effort. Of course, you have to include a cat (above).

-Bacardi Limited has published its 2011 Corporate Responsibility Report. link

-New York-based editorial shop BlueRock added Jordan Green to its roster.

 

‘Leo Burnet’ Makes 2011 Cannes Predictions

With another Cannes International Advertising Festival on the way comes Leo Burnett’s 24th annual Lions predictions, consisting of a reel that includes 40 campaigns from around the world that the agency predicts are the top contenders to take home Lions this year. 2010′s predictions were pretty dead-on, with the 40 taking home 90 Lions including 12 of the 15 Grand Prix honors.

So, how did the agency come to its conclusion that W+K’s Old Spice campaign would win big on the French Riviera? As their press release states, “It was a tedious process for sure: a team led by Leo Burnett Worldwide CCO Mark Tutssel viewed thousands of campaigns, monitored global and local award shows and followed the general industry buzz to select the work for this year’s collection.” That does sound pretty tedious and time consuming, doesn’t it?

You can view the entire list as well as an interactive PDF version on Leo Burnett’s blog, but may we direct your attention to number 29, Allstate’s “Mayhem,” which is credited to “Leo Burnet.” We’re obviously not ones to talk but you gotta love the irony.

Update: Looks like they fixed the typo already. A+ for reaction time, guys.

David Droga to Chair AICP Next Panel

Now that the AICP people are done rolling out the “case study” videos to hype their upcoming awards show, the organizers have announced that Droga5 founder/creative chairman David Droga will serve as judging chair of the 2011 Next Awards panel. In a statement, Droga, who will also serve as MC during the Next presentation at the Museum of Modern Art, says, “Since they launched five years ago, the Next Awards have really provided a spotlight for our industry’s most innovative work. The Next Awards presentation offers thought-provoking insights into the process, and I’m really looking forward to helping develop this great event.”

As for who’ll be joining Droga in the judges panel, the ad exec has helped pick a host of the usual, notable names from the industry including Bob Greenberg, Gerry Graf, AKQA’s Rei Inamoto, Barbarian Group CEO Benjamin Palmer as well as TBWA\Chiat\Day LA’s Rob Schwartz, Leo worldwide CD Mark Tutssel, Ogilvy’s Lars Bastholm…you get the idea.

Those lucky ones who win in the Integrated Campaign category also have to present case studies at the Next presentation that explain the thinking–both creatively and strategically–behind their awarded work. Other categories include Viral/Web Film, Website/Microsite, Product Integration, Experiential, and Apps. We’ve heard some grumblings about judge/chair selections made by other awards shows as of late, so how do you all feel about Droga?

Leo Burnett Expands ‘Humankind’

A couple of months ago, Leo Burnett CEO Tom Bernadin and CCO Mark Tutssel collaborated on a book outlining the agency’s philosophy. Titled HumanKind, we gave away five books to lucky AgencySpy readers (which, due to a shipping delay, should be arriving later this week–our apologies for the delay).

Not content with just a book to outline the shop’s creative process, Leo Burnett is turning 2011 into the year of HumanKind with an all new online monthly digest and the above video compiling what looks to be the agency’s entire reel. A second video, features a talk with Tutssel who emphasizes that people should be at the center of advertisers’ (if that occupation still applies) focus. Tutssel explains the difference between “acts” and ads, saying that people (surprise) are the only ones who can create iconic brands.

The HumanKind online digest also features links to a video discussing the importance of mobile QR codes, a report from the El Ojo festival, and a re-imagination of the retail stores. I guess we can consider HumanKind Leo Burnett’s own form of re-branding, which for what some commenters consider to be a dinosaur agency isn’t the worst idea we’ve heard.

Who Wants to Read Leo Burnett’s New Book?

So, Leo Burnett CEO Tom Bernadin and CCO Mark Tutssel collaborated on a new book dubbed HumanKind, which discusses the agency’s four-word philosophy: People, Purpose, Participation and Populism. Hey, if Bogusky and Porter can write a diet book, why can’t a tome written about the ad industry itself be penned by Bernadin, who says in a statement, “This book is not about advertising, brand propositions or selling products. It’s about people – what engages them, moves them and inspires them to act a certain way, and ultimately enriches their lives.”

Anyhow, we’re giving away five copies of the book so if you’re game, please email yours truly at agencyspy at gmail dot com with the year Bernadin was named CEO at Leo. First five get the prize. Game on.

Update: And like that, we’re out! Thanks to all those who replied.