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Posts Tagged ‘Matt Canzano’

Stocker, Chrumka Take Creative Helm at McCann Detroit

It looks like Matt Canzano‘s role within McCann has further expanded as the 10-year vet and current chief creative officer of said agency’s Motor City office has now been elevated to the dual role of global ECD of GM-focused Commonwealth/CCO of MRM Detroit.

Taking over as day-to-day creative leads at McCann Detroit, meanwhile, are Mike Stocker and Robin Chrumka, who joined just last summer and will now assume the roles of EVP/co-ECDs at the agency, which works with clients including GM (duh), ALDI and Pure Michigan. The creative pair has been working together for well over a decade and has a fair share of automotive experience, having spent several years as creative directors at BBDO Detroit overseeing work on the Jeep account.

 

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Commonwealth Drives Out New Chevy Campaign During Grammys

John Cusack wants to know: “Why just go from A to B when imagination can take you everywhere?” It’s a valid question, especially coming from the guy who played Lloyd Dobler. Would  the boombox move from Say Anything exist with conventional thinking?

The tagline is the adspeak centerpiece of Commonwealth’s new Chevrolet campaign titled “Find New Roads.” The 90-second spot premiered last night alongside irresponsible tweets about Katy Perry‘s cleavage and Justin Timberlake‘s bad haircut. Chevy’s ad acts as a trailer for what’s to come, showing off the Volt, Spark, Sonic, Impala, and Stingray. There’s also a robotic pet dog and a doe interacting, which may be awkward symbolism for combining technology and nature, but we can just pretend that part doesn’t exist. The response thus far has been positive, and the ad already racked up a six-figure view count on Youtube.

It makes sense for Commonwealth to jump outside the box. The agency, which unites folks from Goodby and McCann, was born thanks to unconventional thinking from ex-GM CMO Joel Ewanick, who didn’t want to waste money on Super Bowl ad space. One could easily see “Find New Roads” debuting during last week’s game, but it didn’t have to compete with farmers and sloppy kissing noises. GM fired Ewanick last summer, but his auto agency and some of his ideas are still in play, apparently.

I guess he didn’t try the boombox move with GM’s senior leadership. Credits after the jump.

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Canzano’s Role ‘Expands’ at McCann

Speaking of McCann Detroit, we received a couple of tips that Matt Canzano, who has spent the last nine years at said agency and currently serves as chief creative officer, has been been tapped to run Commonwealth, the Chevrolet-focused agency that unites Goodby and McCann and lives on despite the shitcanning of mastermind/former GM CMO, Joel Ewanick.

Anyhow, we’ve received some clarification from the McCann camp on Canzano’s status. Yes, he will be aligning himself with Commonwealth (no new or added title, though), but will not be running day to day at the agency. Instead, Canzano will be “lending his expertise” and serving as a “hands-on presence and resource” to help serve Commonwealth’s “massive” global activity on behalf of Chevy. We’ve been told, though, that Canzano will stay on as McCann Detroit CCO and be available to clients including Pure Michigan and Aldi. But to help a brother out, McCann will be bringing on someone in the near future who will be charged with day to day oversight of the Detroit creative department.

Canzano initially joined McCann as EVP/executive creative director in May 2003 after spending three years as a group creative director at JWT Chicago.