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Posts Tagged ‘Matthew Weiner’

Wednesday Odds and Ends

-Big Fuel, which is now aligned with Starcom MediaVest Group, has appointed GlobalHue/Initiative alum Rob FitzGerald (that’s how it’s really spelled) as managing director, head of network services.

-Sheeit, we slept on this yesterday when we probably shouldn’t have, but it’s surely worth mentioning this KISS parody from CP+B ECD Bob Winter (former CCO at Y&R Chicago who joined CP+B Miami last fall) and Anonymous Content (above).

-Coca-Cola and W+K Portland have teamed up for a digital campaign in which 61 (!) URLs  featuring complete miscellany bring “The AHH Effect” to life. link

-Speaking of digital campaigns, BBDO Proximity Dusseldorf has launched the “Hungry-Me” generator for Snickers. link

-Did you know that 90 percent of Domino’s franchise owners started out as either deliverymen or entry-level workers at the pizza chain? link

-Cast members from Mad Men along with show creator Matthew Weiner chatted with Brian Williams at the Paley Center for Media in NYC. Here’s a recap.

-We first received tips about this last week (including this one verbatim on April 19: “Sergio Zyman has awarded the JC Penney business to Y&R in a pitch against BBDO, Mother and Publicis”), so we inquired. But since “exclusives” still apparently exist in this absurd ad world, AdAge has reported that Y&R has indeed nabbed JC Penney biz. Que sera sera. link

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Wednesday Morning Stir

-FYI, final entry deadline for the 17th Annual Webby Awards is this Friday, Jan. 25. link

-Mad Men returns April 7 and according to show creator Matthew Weiner, “this season is about Don.” link

-The image above should help explain “Drift Relief,” a project from past and present Grey creative directors Allbriton Robbins (now at Barbarian Group) and Hema Patel. One-hundred percent of the proceeds from the effort will go directly to Jersey Shore relief via Sea Bright Rising.

-Following a review, New York-based agency Stein+Partners Brand Activation was appointed as AOR for Maxwell Systems, which provides management software for the construction industry here in the States. An integrated effort from SPBA is expected to launch in full by Q2 of this year.

-DDB Stockholm is flipping the script on the traditional planning process in that planners no longer brief the creatives. Creatives now brief planners. The agency’s CEO, David Sandström, explains further to Contagious.

-Former Vibrant Media global director of communications, Jonathan Gardner, has joined cloud marketing platform Turn as its first director of comms.

 

Thursday Odds and Ends

-B-Reel has added comedy director Steven Tsuchida to its roster.

-Eurobest 2012 is open for delegate registration. link

-Seattle shop DNA hired Kristie Christensen as account supervisor and Shannon Burke as senior copywriter.

-Well, at least Team USA will always have a home with P&G during the London Olympics. link

-R/GA unveiled a few digital efforts for L’Oreal. link; link; link

-Google is here for you, Kansas City. link

-Should this be a warning to social media fans? link

-So, what’s Peggy’s future looking like on Mad Men? Matthew Weiner discusses. link

-What do WWD&S, Avett Brothers and booze have in common? Well, maybe make sense of it all in the clip above.

-Tell us, how does one channel their inner Red Bull? link

Thursday Morning Stir

-As tipsters mentioned yesterday, W+K has reportedly sold off its six-story Portland HQ for $65 million. According to one site, though, the agency’s staying put (we’re looking into this). link

-Mad Men creator Matthew Weiner explains what fans will hate about season five. link

-Pinterest hired Tim Kendall, who spent four years as Facebook’s director of monetization. link

-CP+B promoted Sloan Schroeder and Julia Lafferty to EP and producer/video operations manager, respectively.

-Nissan and Habitat for Humanity celebrate their partnership with an interactive app (above) from TBWA\Chiat\Day LA. link

-McDonald’s CEO Jim Skinner is set to retire and will be replaced by president/COO Don Thompson. link

Wednesday Odds and Ends

-Here it is..oh sorry, we thought you know already. iPad 3! link

-Speaking of, a new Apple logo? link

-O&M is piloting its first semester of its Skillshare program. link

-Visual Goodness alum Priscilla Gomez joined a shop called Bajibot as lead art director. link

-Matthew Weiner (who co-wrote one of my favorite Sopranos episodes from the final season) is keeping schtum on the new season of Mad Men. link

-Are you in the mood for Coors Light “Iced T.” Cue the gag sequence. link

-So, what do Netflix’s cable talks entail? link

-McCann/MRM alum Jennifer Hughes joined Salt Lake City-based Struck as director of strategic planning.

-Yeah, we got a link to this spot last night, but as we say, you win some, you lose some (above). Enjoy.

 

Monday Odds and Ends

-Mad Men creator Matthew Weiner somewhat explains the new season five promotional poster. link

-The IAB unveiled the winners of its first-ever “Mobile Rising Stars” competition. link

-Miami-based agency La Comunidad hired Sra Rushmore, Madrid alums Eduardo De La Herran and Munia Bilbao as interactive creative director and interactive copywriter, respectively. In addition, La Comunidad welcomed ex-Tiempo BBDO creative Jaume Leis as interactive art director.

-VML is collaborating with WPP sibling Y&R to launch full operations in Australia (Sydney, to be exact). link

-Will Brandadvisors’ new, cutesy JCPenney ads starring Ellen DeGeneres suffer from backlash? link

-If you need a branding 101 refresher on taglines, here’s one option. link

-Yum Brands CEO David Novak is ready to feed the world. link

-Just a friendly reminder that IHOP is once again celebrating National Pancake Day tomorrow with free food. link

-It’s that time of year again to take recruiting firm 24 Seven’s marketing salary/job satisfaction survey. link

Friday Morning Stir

-Durham, NC-based Baldwin& hired Hayley Reaver as copywriter on the agency’s Burt’s Bees and BMW accounts.

-Breathe easy, Mad Men fans. Lionsgate and AMC locked a multiple season deal with creator Matthew Weiner. Only they’re the last three seasons, though. link

-Here’s how to send a “boner” to Sid Lee (above). link

-Allison Johnson, Apple’s VP of global marketing communications, is leaving. link

-40 digital agencies including Firstborn and Perfect Fools have joined forces to form Mutiny Worldwide. link

-NYC mayor Mike Bloomberg has no idea if anyone’s paying attention to his multi-million dollar ad blitz. link

‘Mad Men’ Creator’s High-Paid Deal on Brink of Collapse

Following the news that AMC drama Mad Men would be pushing its season 5 premiere to around the end of 2011, inside sources from the network are reporting to Deadline that series creator, show-runner, executive producer and head writer Matthew Weiner is in jeopardy of losing his unprecedented $30 million two-year deal with the cable channel.

Though most credit critically-acclaimed shows Mad Men and Breaking Bad for saving AMC by garnering a loyal viewership for a channel that generally broadcasts crappy movies that no one likes, the show’s high-production costs and Weiner’s huge salary aren’t quite worth an average of 2.9 million weekly viewers. To put that number in perspective, FOX’s crime drama Bones pulls in roughly 10 million weekly viewers. I only compare the two because I was surprised to find out Bones was still airing new episodes.

The inside sources say that AMC is asking Weiner to save money by adding product placement into the series, cutting two major cast members and cutting two minutes from each episode to allow for more advertising. Personally, I could stand to see Harry Crane and Ken…Cosgrove!…accounts hit the ol’ dusty trail, but I’d be happier seeing AMC release a statement formally apologizing for Rubicon and The Walking Dead (editor’s note: I love The Walking Dead). Perhaps we’ll never know if (spoilers!) Don turns into Roger Sterling after marrying his secretary, if Sally ever beats up Betty and runs away with Glen, what the sexually-tense future holds for new pantyhose team Peggy and Pete or if Joan ever kills her rape-y, horrible husband.

Update: AMC addressed the matter in an official statement saying, “AMC has officially authorized production of season 5 of Mad Men, triggering our option with Lionsgate. While we are getting a later start than in years past due to ongoing, key non-cast negotiations, Mad Men will be back for a fifth season in early 2012.” Early 2012, you say? We’ll believe it when we see it.

R/GA ACD Pens Book, Likely Ruins Any Future Chance with McCann

While this wouldn’t necessarily qualify him as an author per se, R/GA San Francisco ACD Ted McCagg is nonetheless releasing a book this Monday called Paper Doll Orgy (hey, it’s only $9 and some change on Amazon), which is a compilation of drawings and doodles that he’s posted daily on his blog, “Questionable Skills.” While we await our copy, McCagg has stoked our interest by leaking an excerpt from the Acknowledgments section of his book, which gives us a clue as to just how much of a treat it probably was for the creative to be toiling as a freelancer at McCann SF. He thanks said agency, for “without whose brain-numbing, soul-killing freelance job I would have never found the need to do something creative every day, and thus, started to produce these drawings.” To be fair, though, isn’t any freelance job pretty “soul-killing?”

Though we don’t see a CCO gig–or any gig for that matter–at McCann in his future, at least McCagg has a kindred spirit in Mad Men creator Matthew Weiner, whose writing team has never minced words when it comes their feelings about the IPG-owned agency.

Creative Circus Really Wants Don Draper (Jon Hamm) to Speak at Graduation

They might be better served getting Mad Men creator Matthew Weiner to speak, but yeah, we see why Jon Hamm, or as he’s better known, Don Draper, to show up as commencement speaker at the Creative Circus’s graduation ceremony. The young’uns have decided to hit up Facebook and reel in creative directors to talk up the biz in order to get Hamm to speak (probably in character) at the event.  Here’s one example from Baldwin& “lead guitarist”  David Baldwin. So Don-ahem, Jon-you in for the Grad Men gig? Check out more on this effort here.