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Posts Tagged ‘Michael Rogers’

Carmichael Lynch, Subaru Bring Daddy Issues to New Spot

Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.

“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.

Credits after the jump.

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Carmichael Lynch Introduces ‘The Barkleys’ for Subaru

For the latest installment in Carmichael Lynch’s “Subaru Dog Tested. Dog Approved.” campaign, they’re introducing “The Barkleys,” which refers to a family of dogs, not Charles Barkley and family.

The new spots — “In the Dog House,” “Teenagers,” “Road Trip Convenience Store” and”What’s the Fuss About?” (featured above)– imagine the family of dogs in “everyday relatable human experiences.” These range from teenagers making out after a date, the man of the car getting in trouble for oggling an attractive female, that convenience store pit stop that every road trip depends on, and barking as the mailman drives by, which, come to think of it, isn’t really an “everyday relatable human experience.” The spots are simple, relying fun dog humor without any dialog. Dog owners, and especially Subaru-loving dog owners, should eat this right up.

On the other end of the spectrum, we have “They Lived,” a somber spot for Subaru’s “Love” campaign. Based on stories from real Subaru owners who survived crashes, thanks to their Subarus, the spot features an actual Subaru wreck which the driver walked away from. The officer on the scene and the driver who towed the wreck tell those seeing the wreck, “They lived.” It’s an effective way to illustrate Subaru’s crash safety as a selling point, and a reminder of how important that can be. Watch it below, and stick around for one more Barkleys spot, along with credits, after the jump. Read more

American Standard, Carmichael Lynch Want to Celebrate the Great Indoors

American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable.  Read more

Subaru, Carmichael Lynch Find Love on the Road

Chances are, you’ve known a good Subie. Whether you rode to school in your mom’s, drove one yourself, or cherished your significant other’s, the thoughts are fond. Now, with their latest campaign from Carmichael Lynch, Subaru has incorporated that adoration.

In one new video, a Subaru makes an unexpected first date possible with diner milkshakes and roadside farmer’s market fun. In the second spot, “Redressing Room,” a mother puts up with her son’s affinity for nudity. The tagline for both ads is, “Love: It’s What Makes a Subaru a Subaru,” and I now wish I could be driving a car while hugging myself for maximum endorphins. These ads are sweet without being saccharine; a heartwarming play on Subaru’s role as an all-purpose family car, more a character in a story than its means of transportation. It’s a good way to win our hearts; if love is all we need, we’d better get a Subaru.

Credits after the jump

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The Humane Society Gives a Dog’s Eye View of Life on the Streets

From the Animal Humane Society and Carmichael Lynch comes “Law of the Paw,” a new campaign that seeks to persuade pet owners to adopt, spay/neuter, and tag their animal companions.

To support the campaign’s launch this week, Carmichael Lynch created the above video titled “Magpie’s Story,” which uses POV filming with a PENTAX Q camera to capture the hard life of a stray on the mean streets. Watching this will undoubtedly be a gut-wrenching experience for pet owners, who will immediately consider how frightened and confused their pet would be should it get loose and have to survive in the urban jungle, where deceptively deep water and homeless guy kicks are prevalent. Luckily, Maggie’s story is a happy one, where a trip to the shelter results in her getting adopted by a very enthusiastic boy. In a statement, Laurie Brickley, director of marketing for the Animal Humane Society, says “The story of Magpie is a rare look into the life of a homeless dog. This piece will hit home for so many animal lovers and encourage them to help save a life and that’s the heart of the Law of the Paw movement.”

Also included in the campaign are outdoor installations which will appear around the Minneapolis area, including “FOUND” animal posters near humane societies and cardboard doghouses with signs that encourage passerby to end pet homelessness. Credits follow after the jump, and view the campaign website here.

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Here’s Today’s Minneapolis Creative Moves Roundup

Let’s kill two birds with one stone today, shall we? Ten months after being promoted from senior copywriter to ACD (here he is sporting an interesting hoodie that depicts his career trajectory), Matt Burgess continues to move up the Olson ladder as he’s now been made creative director at the Minneapolis-based agency. Burgess joined Olson nearly four years ago from Campbell Mithun. Prior to that, he had stints at Best Buy, JWT New York and Martin | Williams.

Also getting bumped up to creative director at Olson is Brian Hurley, another Martin | Williams alum who joined the former agency in 2007 after spending time as an art director at the latter. According to a statement from Olson CCO Dennis Ryan, “Both Matt and Brian generate terrific thinking with their creative executions and also in innovative media ideas. This makes them a huge asset to our department, despite their inveterate pranking.” The apparently mischievous pair will work on General Mills and University of Minnesota among other accounts.

While we’re on the topic of the Twin Cities, Carmichael Lynch has brought on Michael Rogers (pictured) as ACD on the Subaru business. Rogers, like the aforementioned Olson creatives, also counts a Martin | Williams stint on his resume. The creative also spent a few years at Fallon, where he helped create campaigns for Holiday Inn and United Airlines.