TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Mike Ditka’

Old Navy Plays into Chicago Bears’ Fans Stereotype

Though most of the actors of Saturday Night Live‘s classic “Superfans” sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn’t the mean decades old sketch has been forgotten by the general public. In fact, CP+B have brought Superfans lookalikes back for a new Old Navy spot, predictably titled, “Da Bears.”

In a land of football helmet tailgate parties that more than likely takes place in the same barren field that annually hosts Bonnaroo (maybe), the Pseu-perfans imbibe in usage of “da” instead of “the,” using their faux-South Side Chicago accents to make things sound silly. And yes, Bears fans, this is how the rest of the world identifies you. (Admittedly, I do wish their portrayal of the typical Packers fan as a young attractive female was an accurate reflection of a reality. It doesn’t take a native Wisconsite to tell you this couldn’t be a little far-fetched.)

In any case, this spot features a slew of Chicago-area celebrities that Bears fans will find absolutely delightful, including George Wendt with play-by-play announcer, Jeff Joniak, former Bear and sports announcer and current radio personality, Tom Waddle, and The Windy City’s lord and savior, Mike Ditka. So, Bears fans, do you revel in this stereotype and the bit of fame it’s given you, or will you just continue to tolerate it so long as you get cameo appearances from local sports heroes? Let us know in the comments. Credits after the jump.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Tuesday Odds and Ends

-Coors Light ad featuring Mike Ditka pic makes us almost long for those fake press conference spots. link

-Jeff Goodby will serve as keynote speaker at the AICP Conference on Oct. 26. link

-R/GA producer Marc Maleh, who worked on the Nike account, has left to join W+K’s NY office as asst. director of interactive production.

-Carrot Creative’s Katy Kelley is leaving to join Ruder Finn as VP.

-Internet ad revenues break records, climb to $12 billion in first half of 2010. link

-Buzzfeed’s Jessica Amason has left to join Mother NY as digital strategist to help develop the agency’s digital/social arm.

-Siegel+Gale says the Gap logo reversal should only be a stopgap. link

-Google’s share of U.S. search ad market went up two points in Q3. link

More: “Monday Odds and Ends