-Eight-year GroupM vet  Mina Kamarasheva has joined Horizon Media as associate managing director/audio and promotions in the agency’s L.A. office.

-Speaking of GroupM, the agency’s Maxus unit has appointed Phil Mahoney as EMEA trading director and Adrian Terry as EMEA finance director.

-Missed this on Friday, but Mark Duffy, aka Copyranter, is out at Buzzfeed for, according to him, not being “Buzzfeedy enough.” link

-RAPP global chief strategy officer Loren Grossman will also assume the newly created position of director of applied data.

-Philly-based direct response agency DMW Direct talks healthcare reform in a new spot for client, Health Alliance (above). Behind-the-scenes clip here.