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Posts Tagged ‘Natalie Wu’

DARE Vancouver Tugs on Heartstrings for BC Children’s Hospital Foundation

DARE Vancouver has launched an emotionally affecting campaign for BC Children’s Hospital Foundation (BCCHF) entitled “A Sick Child Affects Everyone.”

The camapaign utilizes voiceover narrative and simple scenes to focus on the emotional impact of a sick child on loved ones. It’s hard to imagine someone not being impacted by these spots, which are very relatable and seriously depressing. The campaign is intended to “raise general awareness of the hospital and its great needs” and it certainly doesn’t pull any punches in doing so, putting viewers in the uncomfortable position of a teen who is about to hear that her sister was just in a serious accident, a man whose child has been sick for the past six months, or a man who is in the waiting room while his four-year-old niece undergoes cardiac surgery. These are seriously painful moments that DARE Vancouver utilizes to stress the importance of the cause, and they don’t make for easy viewing.

“For a family with a sick child, the struggle can be overwhelming and all consuming, said DARE Vancouver creative director Addie Gillespie. “We wanted to shed light on those moments when everything changes and a family most needs the support of those around them. We also wanted to make the spots relatable – we can all imagine the intense pain these families are feeling and how helpless we might feel in the same situation.”

Stick around for credits after the jump. Read more

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Your Child Will Probably Die Because the BC Children’s Hospital Ceiling is Too Low

When I first watched this spot from DARE Vancouver, I thought, “Wait, if the BC Children’s Hospital is so full, then why do they need donations to help fund a new building? Shouldn’t they be rich?” Then, I realized “Oh yeah, healthcare is free in Canada. Well, this is what happens when you stick it to capitalism.”

Then, it all started making sense. Why did riots erupt so quickly in Vancouver after the Canucks lost the Stanley Cup? Because locals knew they could get terribly injured as the streets of British Columbia burned without any sort of monetary penalty for going to the hospital. I mean, if you’re the kind of person who isn’t quite a riot fanatic, but fancies the possibility of widespread looting and destruction every once in a while, doesn’t Vancouver sound like a great place to settle down?

It’s as though the hockey riots and Olympic riots were basically a billboard to the world advertising Vancouver, a nice place where you can cut loose once in a while. Next thing you know, you have population overflow, the hospitals get filled to the brim with injured kids out staging little riots about candy or stickers or whatever, and now the BC Children’s Hospital is forced to make the above spot. It’s as though Canada’s SOCIALISM is doubly screwing its hospitals. You guys, is this the kind of country you want your children to grow up in? Where hospitals’ ceilings are like four feet tall and kids DIE?

However, if you’re feeling charitable, you can give to the campaign for the BC Children’s Hospital here. One more spot, “Hospital Ward,” and credits follow after the jump.

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