TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Nick Rondeau’

Trolli Candy Goes to a Strange, Strange Place

Trolli gummy candy wants to get funky. Apparently, the bright colors and odd shapes weren’t quirky enough, so the candy company called upon Minneapolis-based Periscope for some creative legwork. The result is the new “Weirdly Awesome” campaign, which features a couple of thirty-second spots that are off the reservation. Periscope seems to be tapping into a “Napoleon Dynamite” aesthetic that hasn’t really been relevant in the eight years or so. The only other comparable campaign I’ve covered in the last year is this strange bit of Bugle buffoonery from Canada. Trolli’s campaign is a little more appropriate because of the sour candy product, but I’m not so sure that weird is the new currency of cool.

You can watch the second spot and sort through some credits after the jump.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Tuesday Odds and Ends

-Fast-food company A&W, which we all know for its root beer among other things, has appointed Lexington, KY-based Cornett Integrated Marketing Solutions as its new creative AOR. link

-Women’s apparel brand lucy activewear appointed Minneapolis-based mono as its AOR. First work from the new, lowercase-loving partnership will launch in Q3 of this year.

-Doner has taken over for Thayer Media as media AOR for the Marie Callender’s brand.

-Red Lobster has launched its first Spanish-language ad campaign (above) courtesy of Wing, a unit of Grey, which of course won the Darden chain’s ad duties back in 2010.

-L.A.-based Arcade Edit welcomed Will Hasell and Nick Rondeau to its roster.

-VW’s irrepressible spot, “The Force,” cracked the top 10 in the One Club’s list of the best automobile commercials from the past 25 years.

-MDC-owned, San Diego/NY based Vitro has picked up AOR duties for burger chain, Red Robin.

-Kevin Goetz, one-half of directing duo the Goetz Brothers, has joined the roster of L.A.-based commercial prodco, Traveling Picture Show Company. Goetz’s reel can be seen here.

-Along with taking on an expanded role as managing director of bi-coastal/London prodco Epoch Films, founder Mindy Goldberg has added former Directors Bureau EP Melissa Culligan to the roster. Meanwhile, Goldberg’s partner at Epoch, Jerry Solomon, is departing the company to pursue other ventures.

-Minneapolis agency Preston Kelly has hired production designer Tera Gilmore, account supervisor Dan Ryan, and community manager Krissy Welle.

Did You Pay Your Taxes…Or At Least Do Happy Hour?

Goodby, Silverstein & Partners launched this new ad for just in time for tax day deadline yesterday. Did you take advantage of the brand’s all-price happy hour to alleviate the pain (or joy) on this, the merriest day of years. Anyhow, check this out and if you’re into gaming mode, Sonic has a “Tax Cut” game for you to play here. Yes, the two guys are in effect as well, who give you some advice on how to attain the highest score. Credits after the jump.

Read more