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Posts Tagged ‘Nicolette Spencer’

California Lottery Drops Balls On the Golden State’s True Believers

“What do women’s rights, a one-armed surfer, the fall of the Berlin Wall, and the first man on the moon have to do with the California Lottery?” begins an actual press release for a new TV spot from David&Goliath. “None of them could have been possible without this single word: Believe. Because in order to achieve the seemingly unfeasible, you must truly believe that big things are possible.”

In an event that easily trumps women’s rights, one-armed surfers, and the fall of the Berlin Wall, Powerball is coming to California. From the Redwood forest of Humboldt county to the beaches of San Diego, Californians lifted their arms to the sky and shouted in unison, “We believe!” Hearing their confession of faith, God opened up the heavens and began pelting his children, mouths agape, with millions of white balls.

Some wept, some sang praises, and some lucky dude got a red ball. It was truly the greatest thing that ever happened to anyone. Credits after the jump.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Let’s Go Back to the Future Once Again with Blake Griffin

The Deadpan Dunker is at it again, traveling back in time for two new spots with his faux-DeLorean Kia Optima. In this latest series from David&Goliath, Blake Griffin targets his younger self in 2006 and 2002 to impart wisdom on lifting weights and wearing sunblock. He listens to a little Sean Paul. And he wears the genius red jumpsuit with the griffin logo.

One of the best campaigns on TV continues with more quality spots. Most athletes can’t act, but Blake’s straight-faced delivery and self-deprecation puts him ahead of every competitor out there. He also listens to Eiffel 65 and used to wear jean shorts, so there’s that. And if you need proof of commitment to the brand, he won the 2010 NBA Slam Dunk Contest by dunking over a Kia Optima as a gospel choir serenaded the crowd. Cliff Paul’s mustache can’t compete with that. Credits and the second ad after the jump.

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Up Up and Away: David & Goliath Strikes It Rich for CA Lottery

Advertising the lottery isn’t a huge challenge. Simply create far-fetched fantasies and convince people that it could all be theirs if they just spend $1.00 on one ticket. Or create an ad that serves as a smiling, twinkly-eyed friend saying, “Hey, you never know.” Either way, the lottery is an easy sell. It’s inexpensive, readily available, and tempting to try.

In David & Goliath’s new campaign for the California Lottery, a set of “unforgettable characters” convey the adventures that are suddenly possible when a lucky scratcher strikes it rich.

A 30-second TV spot introduces the first of these characters, an average man and his mutt, Corny. But lo! This man’s lottery card is lucky and he transforms instantly into a debonair British man with a twirly mustache. Corny becomes Cornelius the Genius (he invented long division and wears a suit), and they all fly away in a hot air balloon. The campaign also includes an interactive rich media banner in which users can outfit the fortunate gambler and his pampered pup.

While slightly fun, this campaign misses its chance to be creative. Ridiculous luxury and life-changing moments are tried and true lottery schticks. Maybe I’m biased by my home state, but I much prefer the Oregon Lottery’s old, low-fi ad from Boarders Perrin and Norrander. I find the plodding mattress man more of a charming character than Cornelius and his good-old-boy owner.

Credits after the jump.

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