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Posts Tagged ‘Noah Phillips’

W+K NY Unveils New, High-Tech SportsCenter Set

W+K New York unveils the new high-tech SportsCenter set, complete with a few bugs, in the latest in their long-running “This Is SportsCenter” series.

SportsCenter is set to debut their new studio on June 22nd, and the new spot takes place on the set of the 194,000 square foot Digital Center 2. In the 30-second spot, entitled “Universal Remote,” anchor Kevin Negandhi shows off the studio’s capabilities to fellow host Hannah Storm using a universal remote. The button on the remote that’s supposed to control the desk appears to be faulty, however, with Washington Nationals’ mascot Theodore Roosevelt, along with anchors Jay Crawford and Jay Harris, taking full advantage of the unintended and comical consequences. It’s a fun introduction to the new studio that manages to show off some of its new capabilities without taking itself seriously. Stick around for credits after the jump. Read more

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Kia Best Keep on Dreaming

Now that the Yo Gabba Gabba characters and The Heavy song have been thankfully tucked away in their drawers,   David&Goliath is attempting to open up new doorways for Kia in the spot above called “Sweet Dreams.”

The spot takes us on a journey through a little boy’s imagination as his race car bed turns into a real car, his closet doors open to a magical world and we’re off. Not bad. Nice piece. Midsize sedan, though? Wrong car. Give it up to D&G for trying, though.

Kia decided it was time to elevate the midsize category and show its true potential. The automaker’s goal? Encourage kids to pin up a poster of the 2011 Kia Optima rather than a $250,000 shiny red Ferrari or fancy luxury sedan which is a very tall order if you ask us. This spot fits better for a sports car or luxury sedan, not the Optima. View agency credits after the jump.

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