While Netflix is absolutely everywhere in the US, the streaming service has had some trouble catching on in Canada, where “research showed that Canadians struggled to see the value in the service.” So how do you get Canadians to like something? Hockey, definitely hockey.

So, DDB Canada Vancouver whipped up (and it does feel whipped up) a locker room spot for the new Canadian brand campaign entitled “Pep Talk,” in which a coach tells his players to “remember that scene from that movie on Netflix” where “the coach…gave that speech…well that, gentleman, is what I am saying!” rather than provide a speech of his own. The whole thing is reminiscent of a Simpsons joke from the 1992 episode “Homer at the Bat” in which Mr. Burns tells his softball team, “So I want you to remember some inspiring words that someone else might have told you over the course of your lives, and go out there and win!” But, you know, a lot less funny.

The idea was to show “how stories you can find on Netflix stay with you anywhere, anytime.” It would have helped to create an ad that stuck with you, instead of one this forgettable. Credits after the jump. Read more