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Posts Tagged ‘Paul Stechschulte’

Stussy, Arnold Amsterdam Say Yes to Weed-Infused Food

Nancy Reagan should look the other way. For Stussy’s aptly titled “Baked” campaign, Arnold Amsterdam is rolling out a series of foodie videos that mix fine-dining with street-legal drug ingredients like marijuana and salvia. Chef Misha Sukya–full of the requisite tattoos that make me think he didn’t have to audition too hard to get the role of a weed chef–takes the viewer through the cooking process as he whips up a creative menu including baked veal in a Salvia Divinorum Crut with Magic Truffles and Marijuana. If that’s not primed for your palette, there’s always the Morning Glory Ravioli with Coquilles, Damiana & Marijuana.

In the videos, don’t forget to check out the t-shirts on Chef Misha. You can find Stussy Amsterdam clothing and a BAKED cookbook on the FreshCotton website, if interested. “Just Say No” doesn’t apply if it tastes good. Sorry, Nancy.

Credits and a making-of clip with chef Misha after the jump.

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Stechschulte Takes ECD Post at Arnold Amsterdam

If the name Paul Stechschulte doesn’t ring a bell, perhaps you recall that the creative spent just a few months at San Francisco’s Pereira & O’Dell, where he served as executive creative director. Now, after working for the last several months in the Bay Area as worldwide CD for a shop called circusfreaks, Stechschulte is heading overseas to join Arnold’s two-year-old Amsterdam office and replace Sean Thompson as ECD. Thompson left Arnold Amsterdam last month after spending two years at the agency, leading its creative output including the work from its Team Volvo unit.

Anyhow, back to Stechschulte. Prior to his stint at P&O’D, the creative exec worked for nearly four years at Goodby Silverstein + Partners, where he last served as group creative director and helped develop the “Now Network” campaign for Sprint among others. The art director at heart served in such a role for six years at CP+B on BMW, Truth, Burger King and more. This is not his first rodeo, though, in Amsterdam, as he’s served as a senior AD and creative director at 180 and W+K’s local offices, respectively.

Virgin’s ‘Departure Date’ Captures Love Story at 35,000 Feet

Virgin Airlines has always set itself apart from the competition by appearing to own a fleet of party buses in the sky. With features like purple lights and goat cheese paninis, the airline caters to young, stylish jet-setters. Now, Virgin America, Virgin Atlantic Airways, and Virgin Australia have partnered with San Francisco agency Eleven and Virgin Produced (the entertainment branch of the Virgin Group) to create their latest trendsetting campaign.

Instead of a staid Boeing 747 tour video or “Love Travel? Love Virgin.” gimmick, the team opted to make the first short film shot at 35,000 feet. Written and directed by Kat Coiro (L!fe Happens, While We Were Here and A Case of You), Departure Date is a love story starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass). In 20 hours, the cast and crew captured footage en route to England, Australia, and the US. And, perpetuating the glam Virgin lifestyle, some scenes take place in Virgin Australia’s International Business cabin that boasts a sit-down bar, Ladies-Only bathroom, and “exclusive Row Five.”

The trailer, which you can find out more about here, makes Departure Date look like a cheap Lifetime special (better font at least, please!). But the concept of a movie shot at 35,000 feet in the air is original enough to compensate for the lack of clever narrative. Though the love story may be tacky, Virgin is still an innovative, glamorous host.

Departure Date premiered last night at the 2012 Los Angeles Film Festival. See the full credits after the jump.

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Paul Stechschulte Out at Pereira & O’Dell

Sources familiar with the matter confirm that Pereira & O’Dell executive creative director Paul Stechschulte is out at the SF-based shop after only a few months.

Stechschulte joined P&O’D just before Thanksgiving from Goodby, Silverstein & Partners, where he was a GCD and worked on Emmy-nominated campaigns for Sprint/Nextel among others. The creative also had stints at CP+B, 180 Amsterdam and W+K Amsterdam during his career. From what our spies are telling us, Pereira & O’Dell wasn’t the right environment for Stechschulte (meaning: it’s a smaller agency) and his behavior was becoming an issue there, which probably explains his rather brief stay.

Pereira O’Dell Lands New ECD

The man behind Sprint’s award-winning 2009 “Now Network” campain, Paul Stechschulte, is headed to Pereira O’Dell as ECD. Stechschulte was most recently at Goodby Silverstein and Partners, where he worked as Group Creative Director and nominated for an Emmy for a Nextel television spot.

Stechschulte’s career has included stints at W+K Amsterdam, 180 Amsterdam and Crispin, Porter and Bogusky. His past work includes a campaign re-introducing the MINI for BMW to the United States and helping prevent teen smoking with the “Truth” campaign for American Legacy Foundations.

Pereira O’Dell CCO and co-founder PJ Pereira says of Stechschulte,”He’s worked at both small and big agencies, ran small and huge accounts, created both serious and oddball work, with both high end or low budget resources… and in all these different situations, he manages to make great work happen.”