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Posts Tagged ‘Peter Lydon’

Wednesday Odds and Ends

-Pittsburgh/Atlanta-based indie agency Brunner has welcomed former Publicis Kaplan Thaler SVP/business Dan Wald as its new chief growth officer.

-Bi-coastal/Munich-based prodco Aero Film has signed U.K. ad director Peter Lydon to its roster for U.S. representation.

-According to the IAB, internet ad revenues have hit an all-time in first-half 2013, reaching $20.1 billion, up 18 percent from same period last year. link

-Saatchi & Saatchi New Zealand brings plenty of color to a new campaign for Telecom NZ (above).

-It’s been quite the busy month for Samsung as the brand has now unveiled a curved smartphone dubbed the Galaxy Round. link

-Yep, Bill Nye “The Science Guy” is still around, as he’s now got a YouTube series talking about a NASA mission to Jupiter. link

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Monday Odds and Ends


-European directing do Tiago Guedes and Stjepan Klein, who work under the pseudonym John Doe, have signed with L.A.-based prodco Accomplice Media for exclusive stateside representation.

-BBDO San Francisco is behind the web-based “Crest Creator,” which was created for E&J Gallo Brands in support of Gallo Family Vineyards, marking the first campaign for the brand in five years (video above). link

-VFX company Framestore today announced a key management move within its US-based network. James Razzall, currently EP and head of sales, will become senior EP, which marks an umbrella role over North American sales.

-Seven-year Publicis vet Arthur Sadoun has stepped up to the big chair and assumed the CEO role at Publicis Worldwide. link

-R/GA VP of digital advertising Michael Lowenstern talks creative effective Facebook ads with Digiday. link

Wednesday Odds and Ends

-McCann’s two-year-old B2B unit Enterprise, which is led by managing director Stephen Meade and creative director Will Shepherd, has now expanded globally with offices in Singapore and Munich. Expect more Enterprise branches to open next year.

-Let’s watch Apple’s SVP of industrial design Jonathan Ive talk iPhone 5, shall we? link

-Director Noah Conopask signed to the global roster of The Sweet Shop.

-One-year-old, New York-based VFX boutique Light of Day welcomed Nice Shoes alum James Collins as director of 3D.

-MEA Digital, which has offices in NYC, San Diego and Chicago, has changed its name and branding to Piston. link

-The Effie Worldwide crew has announced the call for entries for the 2013 North American Effies, which will feature new categories including Multi-Demographic, Olympics Marketing and Health. link

-The heartbeats of children in Malawi and Guatemala inspire a new OneRepublic song as part of a new, pro bono campaign from BBDO New York (above). link

-Commercial production vet Chris Zander has joined bi-coastal prodco Backyard as a partner. link

-Hollywood commercial production studio Picrow added British director Peter Lydon to its roster.

Carlsberg Fans Break Free of Spa in ‘The Crate Escape’

In Fold7’s latest spot for Carlsberg, a group of men unite to bring beer into an oppressive health spa they’ve apparently been forced to visit with their girlfriends. “The Crate Escape” is a play on 1963 movie The Great Escape, featuring similar scenes and the same Elmer Bernstein soundtrack.

Ryan Newey, founding partner of Fold7, explains: “For a global ad, you need an internationally [recognized] scenario that translates across all markets. The difference between the way guys and their girlfriends like to spend their time is universal. It plays perfectly to Carlsberg’s characteristic humor and the proposition of the beer as a reward for achievement and stepping up and doing something when it needs to be done.”

Beer as a well-deserved reward, fine. But playing to gender stereotypes? Ugh. This theme is tired and potentially alienates a large group of Carlsberg fans. After all, if men are accompanying their girlfriends to a spa, women are also watching the Euro Cup in pubs, drinking beer. Branding women as one-dimensional control freaks and men as helpless followers-cum-surreptitious rebels reinforces boring, outdated roles. I don’t expect every “humorous” 90-second spot to be an example of perfect gender equality, but this ad could benefit from broadening its view. For example, if the girlfriends walked in at the end of “The Crate Escape” to partake in Carlsberg’s refreshing taste, this spot would be more satisfying.

Credits after the jump.

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