TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Preston Lee’

California Milk Showers With a Cow

As a Wisconsin man, the “Happy Cows Come From California” campaign has always irked me. What, California, are you suggesting OUR cows aren’t happy? Sure, they might be a little fatter, a little more lethargic, and may or may not experience what some would deem “alcoholism,” but does that mean they’re sad? NO! At least they aren’t smug little overly vain California cows, with their hybrid cars and over-sized sunglasses.

Well, apparently no one else believed this silly “happiness” claim, as the California Milk Advisory Board seems to have dropped their completely untrue tagline in this new spot from Deutsch LA. Instead, the CMAB cares not about cows’ feelings, but rather focuses on how a cow and its milk function as part of your nuclear family. As we can see, cows enjoy singing off-key renditions of Cher Lloyd’s “Swagger Jagger” under the helm of director Fred “Kevin from The Wonder Years” Savage. Yes, it’s a bit more in-your-face that Deutsch’s introduction to the “Make Up Part of Your Family” campaign. But, if there’s one way to convince your Californian family to drink milk, you might as well do it with shrill noises that your kids will absolutely love. Credits after the jump.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

While We Wait for NBA Lockout to End, Let’s Watch Pros Work Out

We don’t know how many of you are NBA fans out there, but we are unabashedly and this wait for a regular season to start has seemed interminable. Anyhow, CP+B picks up where its launch spot for Under Armour’s b-ball division left off, with the ninth pick in the 2011 NBA draft, Kemba Walker, going through some seriously rigorous training. Hopefully, all this training finally gives him something to play for soon enough. Credits after the jump.

Read more

Rihanna Makes Drinking Tap Water Somehow Look Sexy

Former 180 LA creative director Amir Farhang, who joined up with prodco Uber Content last fall, directs this latest round of spots supporting Droga5′s ongoing Tap Project for Unicef. The black & white ditty above stars music megastar Rihanna, who gets help from a smooth tune and a purposely corny VO. This latest clip, one of four in a “Celebrity Tap” campaign that also stars Taylor Swift, Vinnie Chase and someone named Selena Gomez (her clip is after the jump), comes with a contest where you can “win bottled tap water from the gilded faucets” of said celebs. Yum? Check out the Gomez’s chirpy spot and credits after the jump.

Read more