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Posts Tagged ‘Ric Peralta’

Peralta Out at ATTIK

ricperaltaWell, with this item, we are certain that Ric Peralta and ATTIK have indeed parted ways. According to the parties involved, ATTIK-co founder/executive creative director Simon Needham and managing director Margie Kane are now leading the Dentsu-owned, San Francisco/Hermosa Beach, CA-based agency’s day-to-day operations. Peralta joined ATTIK, perhaps best known for the Scion work over the years, a decade  ago as global CEO of the agency. A year later, he was promoted to partner and eventually remained on as CEO following Dentsu’s acquisition of ATTIK in 2007. During his career, Peralta’s also worked as VP of brand at frog design and managing director of fuseproject.

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Starting 4/1, Dentsu LA Will Be Known as ATTIK LA

Yes, we’ve received confirmation that the Dentsu network is making some shifts in the West Coast, mainly that starting April 1 (no joke), the agency will re-brand its Los Angeles office as ATTIK LA. Leading the new operation will be Ric Peralta, who once served as CEO of ATTIK, then moved into the president post-Dentsu acquisition in 2007. Peralta will be back in the mix as CEO of the agency network’s West Coast operations.

As a result of the impending merger, Dentsu had to make some cuts in the region, and from what we hear, 6-8 staffers were affected across departments in the West Coast region. Dentsu tells us it was part of the process in order to offer “a more robust offering.”