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Posts Tagged ‘Rickie Fowler’

Farmers, RPA Present Dick Fowler, Dispenser of Golf Course Justice

A new series of online videos from Farmers Insurance and RPA (who also handle Honda) highlights the insurance company’s partnership with PGA golfer, Rickie Fowler. But instead of just having Fowler appear as himself, they transform him into Dick Fowler, P.I., dispenser of golf course justice. The series is an obvious homage to the 70s, with the full mustache, and the kind of jerks you’ll meet on the golf course.

In the first video, “Backswing Sting,” Fowler deals with a problem everyone has faced, whether on or off the course: the loud cell phone talker. Fowler deals with the loud talker in somewhat predictable fashion, but there is a nonsensical explosion you probably didn’t see coming.

In the follow up, “Divot Dummy,” Fowler deals with a problem more specific to the golf course: a golfer who doesn’t replace his divot. This is perhaps the more amusing of the two, with Dick Fowler forcing the “divot dummy” to eat his divot, served on a silver platter. This new, lighthearted series from Farmers is a welcome departure from the tiresome “University of Farmers” campaign.

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Monday Odds and Ends

-Director Matthew Swanson has joined to the roster of bi-coastal/London prodco Epoch Films for U.S. representation. link

-Givver would like to remind you that today, July 15, is Social Media Giving Day. link

-NYC-based, Publicis Groupe-owned digital agency Rokkan has added its first European client in Irish carrier, Aer Lingus. Rokkan will serve as web AOR for the brand.

-Starcom MediaVest alum Emilee Stansell has joined Horizon Media as digital media director and will work on the AEN business out of New York.

-Nissan has exhumed the Datsun–but only in India. link

-Momentum Entertainment Group and celebrity video provider Young Hollywood are teaming up to launch a new channel next April to capitalize on FIFA World Cup 2014 hype.

-With The Open Championship getting underway this week, ESPN and W+K New York have launched a timely spot that welcomes flashy golfer Rickie Fowler to Bristol HQ (above).

-West Hollywood, CA-based prodco Arts & Sciences has signed director Sean Meehan to its roster for U.S. representation.