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Posts Tagged ‘Rihanna’

Wing Creates Spotify ‘Playlust’ to Promote Condom Use for Lifebeat

PlaylustIn a sign that the agency is expanding beyond their Hispanic roots, Wing has created “Playlust,” a series of commercial-free Spotify playlists promoting safe sex for non-profit AIDS prevention and education program Lifebeat. The program is part of a “Sex with no ads and no HIV” initiative aimed at young adults, which sees Wing handing out information and condoms at music venues in the New York area, along with directing folks over to “Playlust.” It’s a great way to offer a service (taking the commercials out of Spotify) people will value in order to draw attention to your cause.

“A few years ago, you might do a traditional ad campaign about using condoms,” explained Favio Ucedo, chief creative officer at Wing. “But there are too many pitches and messages aimed at Millennials. You have to add value.”

The program grew out of conversations at Wing about employees’ favorite songs for the bedroom. “We knew that people already made mix tapes (for atmosphere),” said copywriter Marc Duran. “In this case, we just did it for them.”

The playlists all have suggestive names, like “Don’t Expect Breakfast,” “My Roomate Isn’t Home” and “In The Morning It’s Going To Be Awkward.” Clearly, “Playlust” comes with a sense of humor. There’s even a one song playlist entitled “Even If You’re A 1 Minute Man.” Mostly these playlist are filled with the kinds of songs you’d expect for a campaign aimed at youngsters, with the likes of Rihanna, Lana Del Rey and Pharrell Williams, to name a few (surprisingly Daft Punk’s “Get Lucky” does not make an appearance). I’m not sure what it says about me that the playlists I find most appealing are “Cougar’s Closet,” “Rock Me Tender” and “The Spooning After,” but there you have it. Stick around for a couple playlists after the jump. Read more

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Rihanna Joins Jay-Z in Translation, Budweiser’s ‘Made for Music’ Campaign

Budweiser’s new campaign “Made for Music” launches in 85 countries today, featuring Jay-Z and Rihanna carefully dispersed amidst other artists including an ice sculptor and street art painter. Jay-Z’s ad is backed by his song PSA, while Rihanna’s features her newest single, “Right Now.” Both spots are directed by Mark Romanek (Never Let Me Go, Bee Season) and each closes with inspirational words from Bud: “It begins and ends with what you make.”

Made for Music was inspired by the Budweiser Made in America Festival which debuted in Philly last year and Jay-Z headlined. This year, Beyonce and Nine Inch Nails will take the marquee billing over Labor Day Weekend.

Jay and RiRi’s ads are mildly inspiring with their filmic, black-and-white “creative spirit.” After the Samsung deal, Jay-Z’s authenticity feels slightly compromised, but both he and Rihanna are still solid examples of hard-working performers. The scenes are nothing new–star reads in the car, star makes decisions with sweeping hand motions, star stands triumphant as the lights go down–so I wouldn’t mind a bit of original dialogue, but all in all these spots do the job. Time to turn up Magna Carta Holy Grail and channel HOV’s productivity.

Credits after the jump as well as clips from our interview last year with Translation CEO Steve Stoute on his agency’s relationship with “the king of beers.”

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Louy’s Move to Decon Now Finally Official

Two months after we first reported that Misha Louy was leaving BBDO New York for the second time and likely joining prodco/record label/ideation shop Decon, the latter has finally confirmed his arrival. Louy will officially assume the title of partner/EP at the NYC-based operation, which you might remember from hipster-tinged efforts like this.

Before Decon and in between his two tours of duty at BBDO NY, Louy had a brief stint at Droga5, where he served as executive broadcast producer on UNICEF Tap Project 2011 and Reb’l Fleur work starring Rihanna among other things. During his career, Louy also spent three years on the production side at Merkley + Partners.

 

Misha Louy Returning to BBDO

Droga5 has confirmed that Misha Louy is leaving the agency after just nine months, adding “We wish him the best.” From what we’ve been told, Louy, who served as VP, executive producer, is rejoining Brian DiLorenzo and the folks at BBDO New York. Louy spent four years at BBDO and held a similar title. While at Droga5, Louy served as executive broadcast producer for the recent Celebrity Tap work for UNICEF including this spot starring Rihanna and was an EP on the pop star’s commercial for her fragrance, Reb’l Fleur. We’re checking with BBDO on what title awaits Louy, who also logged three years as a producer at Merkley+Partners early on in his career.

Update: Louy is rejoining BBDO as executive producer.

Eminem: The Most Popular Living Person on Facebook

Social media statistics service Famecount.com announced today that rapper Eminem now has 28.86 million fans on Facebook, making him the most popular living person on the world’s most popular social media website. This comes three days after Eminem became just the third person to pass 1 billion play counts on YouTube after Lady Gaga and Justin Bieber.

Eminem dethroned Lady Gaga for the top spot on the chart. Holding the #1 position on the chart for the past eight months after stripping the title from Barack Obama, she now sits in second place with 28.85 million. The current most liked person living or dead on Facebook? The late Michael Jackson with 29 million fans. What about the fastest growing star according to Famecount? Rihanna, who sits at third place among the living with 25.3 million Facebook likes.

A chart on Famecount’s website shows that Eminem’s rapid rise to the top started in June, correlating with the release of his wildly popular seventh full-length album, Recovery. While Slim Shady holds the Facebook crown, he’s still in third place in overall internet fame due to Lady Gaga and Justin Bieber ruling YouTube and Twitter. Meanwhile, Groovecount.com, which also measures web fame across digital services, has Em second only to Lady Gaga.

Doritos Debuts Rihanna Music Video

In one of the most complicated internet marketing techniques to befall the snack industry in history, Doritos and their “late night” brand is debuting new, high-tech music videos from Rihanna and other artists around the globe (including British rapper Professor Green). How one goes about accessing Rihanna’s video for her latest single, “Who’s That Chick?”:

1. Buy (or steal) a bag of one of Doritos late night flavors. You may choose between “Last Call Jalapeno Popper” or “Tacos at Midnight.” A flask of tequila is not included.

2. Find the “special marker” on the back of the bag.

3. Visit the DoritosLateNight website. It will ask you to upgrade to the latest version of Flash. During installation, my Firefox browser shut down, and the website reopened in Safari. It was surprising.

4. Show the “special marker” on the bag to your webcam. If you do not have a webcam for your computer, enjoy your Doritos.

5. Congratulations! You can now watch the new Rihanna music video.

As if that process wasn’t interactive enough, the Goodby-created “Who’s That Chick?” video is available in day or night editions, while the AMV BBDO-produced video for Professor Green’s “Coming to Get Me” was filmed using a special 360-degree camera, allowing viewers to lend a hand in directing the video for their own viewing experience. “Coming to Get Me” and credits after the jump.

More:Doritos Names ‘Crash the Super Bowl’ Finalists

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