Today, the social network has unveiled the winners of its second annual Facebook Studio Awards, which honors the ad industry and its various socially inclined campaigns from the last year. Among those making the grade this year, as chosen by a jury that included familiar names from the biz such as Colleen DeCourcy, Nick Law, Jeff Benjamin, Tor Myhren and Rob Reilly, are Draftfcb and 360i, which earned the top Blue Award for their “Daily Twist” work for Oreo. Other winners include R/GA, which made the list twice, once for Nike work and the other for the intriguing “One Copy Song”Facebook app the agency developed for Swedish rapper, Adam Tensta, a year ago (it’s also up for a Webby this year).
While the timing of this announce is rather peculiar considering this morning’s news, we’ve been told by the CP+B camp that the Boulder-based agency’s latest promotion is “unrelated” to now-former ECD Steve Babcock‘s move to EVB. Anyways, after spending the last nine months, give or take, serving as creative director on CP+B’s Microsoft business, Dan Donovan has been promoted to executive creative director at the agency, a position that calls for him to now work across accounts.
In a statement, CP+B partner/worldwide CCO Rob Reilly had this to say about Donovan’s move up the ranks: “It was only a matter of time before somebody of Dan’s ability and leadership would rise inside our walls. He is a fantastic person and we are lucky to have him.”
Donovan joined CP+B last May after spending well over a dozen years at McCann, where he oversaw parts of the latter’s Verizon Wireless business as group creative director and worked on accounts including U.S. Army, Weight Watchers for Men and Staples during his tenure.
We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.
CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.
The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.
Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?
And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.
In yesterday’s Odds and Ends, we posted a new clip from Crispin Porter + Bogusky’s Swedish branch for Sony Xperia that basically gave select Skyfall viewers in Stockholm a nice surprise in their soda (see below). Well, the campaign drew the almighty “MEH” as you see above from Max Lenderman, whose LinkedIn still bills him as director of OuterActive, CP+B’s experiential marketing practice. The only problem is that it appears Lenderman no longer works at CP+B as hinted by the tweet from the MDC agency’s CCO Rob Reilly, who took exception with his former colleague’s sentiment (according to spies as well, Lenderman is a “former” CP+B-er). It looks like Reilly has had the last word thus far in this mini-twatting battle, but we’re anxious to see how this plays out. Your move, Max.
Though most of the actors of Saturday Night Live‘s classic “Superfans” sketch are either dead or probably have no interest in reviving their Bears-loving mustachioed characters, it doesn’t the mean decades old sketch has been forgotten by the general public. In fact, CP+B have brought Superfans lookalikes back for a new Old Navy spot, predictably titled, “Da Bears.”
In a land of football helmet tailgate parties that more than likely takes place in the same barren field that annually hosts Bonnaroo (maybe), the Pseu-perfans imbibe in usage of “da” instead of “the,” using their faux-South Side Chicago accents to make things sound silly. And yes, Bears fans, this is how the rest of the world identifies you. (Admittedly, I do wish their portrayal of the typical Packers fan as a young attractive female was an accurate reflection of a reality. It doesn’t take a native Wisconsite to tell you this couldn’t be a little far-fetched.)
In any case, this spot features a slew of Chicago-area celebrities that Bears fans will find absolutely delightful, including George Wendt with play-by-play announcer, Jeff Joniak, former Bear and sports announcer and current radio personality, Tom Waddle, and The Windy City’s lord and savior, Mike Ditka. So, Bears fans, do you revel in this stereotype and the bit of fame it’s given you, or will you just continue to tolerate it so long as you get cameo appearances from local sports heroes? Let us know in the comments. Credits after the jump.
Well, we have to say once again that the cast from the original Beverly Hills 90210 has aged well as now it’s Luke Perry and Jennie Garth‘s turn to take center stage in CP+B’s “Funnovations” campaign for Old Navy continues. Jason Priestley makes an appearance once again in this spot, which perhaps carries more of a Grease vibe than its predecessor. It’s only inevitable, folks, that Brian Austin Green, Tori Spelling and/or Ian Ziering complete the series. We’re not holding out hope for Shannen Doherty, though. Credits after the jump.
Is it already that time again? The folks at Atmosphere Proximity have once again joined forces with The New York Times to launch the latest installment of “The Big Ad Gig.” We’ve been told by those in the know that the parties involved wanted to make the barrier to entry “low” this time around, and so, instead of all the pomp and circumstance, Big Ad Gig version 2K12 tests reflexes. Applicants will also have 60 seconds to answer a randomly-selected interview question and only one chance to respond using their webcams.
But as usual, five up-and-coming ad pros will be selected during Advertising Week and win a 30-day paid freelance gig at participating agencies. Along with the perennial spokesman (who’s becoming Don Draper before our very eyes), the judging panel this time around includes Proximity ECD Stewart Krull, CP+B worldwide CCO Rob Reilly, CP+B alum and current Co: Collective chief content officer Tiffany Rolfe, O&M CCO Calle Sjoenell and Deutsch CEO Linda Sawyer. FYI, we should have a video posted in case you’re interested by EOD.
Applebee’s is separating themselves from the “good ole American” aesthetic. With their new “See You Tomorrow” campaign created by CP+B, they’re emphasizing fresh food, exciting ingredients, and unexpected taste combinations. That means 1,900 restaurants across America are about to become more interesting.
The first two TV spots directed by Jared Hess (Napoleon Dynamite) launch today and feature passionate chefs who fawn over ripe tomatoes and refreshingly acidic lemons. The ad narrator cuts them off before they take their speeches too far, switching to a typical fast food ad. It’s the restaurant equivalent of a high speed car chase—food falls onto pans in quick succession, sizzles on a grill, and then finally comes together on a steaming plate. The two halves of these spots come together to mark Applebee’s transition. They’re putting more consideration into quality ingredients, but they’re still serving affordable fast food.
This campaign also includes online, radio, outdoor ads and in-store elements, highlighting the “fresh flavors of summer.”
My, how the mighty have fallen. Well, not really, considering New Kids on the Block (or NKOTB in their later, mature years) had their heyday over two decades ago. Anyhow, one of the group’s main former pop idols, Jordan Knight, has now taken his talents to the infomercial world, belting out hits for–wait, what?–Old Navy’s summer catalog. Yes, this somewhat amusing video comes to us from none other than Crispin Porter + Bogusky, which continues stoking our late 80s/early 90s nostalgia (Blossom spot, anyone?) by using the singer to promote its client’s flip-flops and summer tees among other things. Yeah, we’re not sure what to think either, but you can check out the Facebook component of the campaign here. Credits after the jump.
After just eight months, Crispin Porter + Bogusky has instilled enough faith in Tom Markham to name him as executive creative director at the Boulder-based operation. Prior to CP+B, Markham served as global creative director at Lowe’s operation in the NYC area, where he managed the digital output of its 75 agencies around the world. Now at CP+B, Markham. who will serve as Crispin’s “most senior interactive creative,” is working on the Kraft business. According to a statement from the agency’s worldwide CCO Rob Reilly, is ready to “…get his hands dirty in the creative process again. In doing so, he quickly made significant contributions with his creative leadership and infectious positivity. He will have an even greater impact on our clients and within our walls as ECD.”