In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Adobe that introduces us to something called “Woo Woo.” What is it, you ask? Well, it’s a social platform–albeit a fictional one–that seems to highlight just how flash-in-the-plan the social networking world is and how marketers can ultimately get lost in the chaos. The :60 effort, which also bowed at Cannes, not only hypes the Adobe Marketing Cloud but marks the brand’s first network TV ad in over a decade. According to folks on the Spy line, Razorfish San Francisco is helping out on Adobe’s return to network television by building the “launch” website around Woo Woo (coming soon, apparently) and running its Twitter feed. While there might never be an actual Woo Woo, at least this spot brings back some fond memories of our long-since-buried MySpace and Friendster accounts. Credits after the jump.
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Do people really fancy Kettle potato chips this much? Apparently so, according to this new campaign for the Diamond Foods brand from Deutsch LA, which came up with the tagline, “Nobody Likes Them. They Love Them.” Sounds confident enough and here we have two spots both set to the dramatic, high-octave strains of opera, though taking place in the most mundane settings including a classroom (above) and in front of a vending machine at an office (below). The juxtaposition seems to work, though, for the subtle, chip-driven sparring that ensues. If you remember, Deutsch LA was named U.S. AOR for several Diamond Foods brands including Kettle and Emerald last December. See credits for this campaign after the jump.
David&Goliath nixes the Yo Gabba Gabba gang and Heavy soundtrack in favor of a CGI-addled extravaganza starring everyone from Poseidon and aliens to tribal warriors with its 2011 Super Bowl entry for Kia and its Optima line.
Really though, is there any chance in hell the agency/brand can triumph over last year’s spot? We think not, though at least a cameo from the animated crew could suffice. Oh well. You can be the judge and the wait for the USA Ad Meter on Monday to see how it fared.