And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as a record. But alas, all good things must come to an end, and Wolfdog is now out as Old Spice’s director of marketing and you can see his resignation clip above. Some people, though, have told us that this campaign is fairly similar to the one from Atmosphere Proximity to promote “The Big Ad Gig.” What do you think? Check out one more clip from the week-long campaign if interested as well as credits after the jump.
Posts Tagged ‘Ruth Belotti’
–Capital One moved its $360 million media account from MediaVest to Horizon. link
-Horizon EVP/managing partner Oliver Maletz meanwhile has left for the managing director job at OMD East.
-U.S. Cellular named Chicago-based Tris3ct as its AOR for retail marketing.
-Virgin America and its AOR, Eleven, hope to appeal to young, hip guests with the “Breath of Fresh Airline” campaign (above). link
-Rockfish Labs launched a new digital couponing platform called Coupon Factory. link