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Posts Tagged ‘Sam Ashwell’

DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

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IKEA Makes the Most of Small Spaces with Terrifying Doll Heads

From Mother’s UK shop comes a new two-minute spot for IKEA kicks off the new ‘Make Small Spaces Big’ campaign.

Featuring the vocals support of soul singer Elayna Boynton covering Aretha Franklin‘s “One Room Paradise,” we’re taken inside a doll house stocked to the brim with IKEA furniture. There we meet a single mom with a creepy doll head raising her similarly creepy doll-headed son, both adept at finding solutions for making their tiny house bigger.

Now, for U.S. audiences, the doll heads are a bit off-putting and hard to get over. But, once you do, you come to realize what a rarity it is that we see single parent households depicted in advertising, especially for a global brand like IKEA. Mother does a wonderful job in not only demonstrating the products’ features, but also giving the spot some emotional weight. If it was only something other than doll heads…

Take a virtual MTV Cribs-style tour of the apartment from the spot here, and view credits after the jump.

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IKEA’s UK ‘Brand Revitalization’ Begins Through the Eyes of a Child

On a gloomy New York morning, this new effort from Mother for IKEA adds a little pep to our step. The spot, dubbed “Playin’ With My Friends,” kicks off what is being touted as a new brand strategy in the U.K. and Ireland for home furnishing chain, IKEA. In the clip above, a young girl plays dinner party host to a variety of oversized characters including a robot, action figure and what appears to be Godzilla.

While visually appealing, the spot is helped aplenty by the grooving tune, which sounds a hell of a lot like Gorillaz (Update: It’s actually a re-recording of the BB King/Robert Cray song of the same name). While the scenario being played out is all in the girl’s head, the parties involved say that on a larger scale, it’s meant to help convey IKEA’s new, aforementioned strategy: Create campaigns focused on activities and needs in the home rather than just rooms in it. Whatever you take away from it is up to you, but we have to say we’re not frowning half as much. Credits after the jump.

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