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Posts Tagged ‘Sarah McLachlan’

To Fight Animal Cancer, Dogs and Cats Sing, Dance, and Even Rap

Yes, that’s right, a dog raps in the two-minute “We Could Be Heroes” music video meant to raise awareness and money for animal cancer. The video for Pet Trust comes from Toronto-based Red Urban and appears to be a sort of “We Are the World” spin-off with dogs and cats. The opening over-the-should shot of a paw pressing against a keyboard tells you all you need to know. If you love animals, you’ll probably find this cute. If you don’t, you’ll probably find this cringingly corny.

Regardless of your position, I’m sure we all want to find a cure for animal cancer, so this campaign can always block any creative criticisms behind a shield of philanthropy. But even though the animal-personified-as-human motif  lacks substance, it’s hard to navigate this kind of project without resorting to Sarah McLachlan territory. And by comparison, Red Urban took a more positive approach that doesn’t make you want to immediately change the channel or start weeping. Points for that, and credits after the jump.

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Z-List Celebrities Sing for Mammogram Awareness

It’s okay if you’ve never heard of Corky Carroll, hall of fame surfer. The same goes for country radio personality Shawn Parr and Cal State Fullerton President Mildred Garcia. All you need to know is that they’re singing to raise money for mammogram funding, and that’s enough reason to watch a 90-second video and take notice.

Cali-agency HKA Public Relations created the video for Susan G. Komen Orange County. In the clip, Vanna White and a dozen other people who aren’t actually famous take turns singing lines about mammograms and breast cancer awareness to the tune of “Winter Wonderland.” HKA’s effort is the sort of low-budget charitable pitch that doesn’t try too hard to Sarah McLachlan its way into your head, and we should all be thankful for that.