Posts Tagged ‘Sarah Silverman’
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Well, the three-year relationship between Denny’s and IPG-owned, New York-based agency Gotham has come to an end. In a pretty self-explanatory statement, Frances Allen, chief brand officer for the 60-year-old diner/casual restaurant chain, says:
“We are very grateful to Gotham. ‘America’s Diner is Always Open’ has reconnected with consumers across America, earning us both an Effie and a Cannes Lion award in the process. We are enormously proud of that work and are thankful to Gotham for their dedication and partnership over the last 3 years.
All businesses evolve, and Denny’s is no different. Over the last four years we have developed a strong relationship with Erwin Penland through their work on various aspects of our business, and we believe that their ever expanding expertise and unique understanding of the Denny’s brand makes them the right fit as our agency of record going forward. With Erwin Penland we see the opportunity to both consolidate our business for efficiency and enhance our united national and local marketing and advertising efforts, while upholding the high creative standards that have been set by Gotham.”
Gotham initially beat out Erwin Penland (as well as BBDO and KBS+) back in August 2010 for the Denny’s duties, though EP continued partnering with the brand for menus, merchandising and local support. Erwin Penland will now handle both creative and media. As for Gotham, perhaps the agency’s most notable work for Denny’s, from our perspective at least, was the “Always Open” series hosted by David Koechner and featuring a host of famous folks including Jessica Biel, Jason Bateman, Sarah Silverman, Amy Poehler and Will Arnett. You can check out the Poehler clip after the jump if you’d like.
With another election year upon us, comedienne Sarah Silverman has returned with a follow-up, we suppose, to her 2008 multi-award-winning, politically-themed collaboration with Droga5, “The Great Schlep.” We’re checking with the Droga camp to see if they are still involved, but in the meantime, here’s Silverman and the Schlep Labs’ “Scissor Sheldon,” in which the funny lady vows to “scissor” Mitt Romney‘s loaded, apparent #1 fan, Sheldon Adelson, if he switches his financial support to President Obama. If you don’t know what she means by scissoring, let Silverman explain. The “Scissor Sheldon” site also includes fun facts and news updates about the Vegas money man as well as a petition. And if you’re in the office, maybe throw some headphones on if you’re going to view the clip.
Update: Sources familiar with the matter tell us that Droga5 was NOT involved with this particular effort.
Update 2: This efforts heralds the launch of the aforementioned Schlep Labs, which was created for individuals to post their ideas for mobilizing Jewish voters on behalf of President Obama. The Labs comes with a Tumblr site and a not-so-Romney-friendly original song.
No wonder David Koechner had no shot with Sarah Silverman at Denny’s. The comedienne was in the midst of a tumultuous, on-again, off-again relationship with Juicy Fruit’s singing mascot, the Serenading Unicorn. Well, that’s the ludicrous premise of what we’ve been told is the final video from EVB’s latest campaign for the Wrigley brand. We’ve covered this since the clips were first rolled out, so why the hell not finish things up. Here’s a music video in which the Unicorn recalls the ups and downs of his love affair with Silverman while crooning to the tune of Aerosmith’s “Angel.” We think “Cryin’” would’ve been just as appropriate, though. Now, you can rest easy folks, the unicorn frenzy appears to have come to an end…for now.
Man, that David Koechner is so hot right now. As promised in our previous post regarding the launch of Denny’s “Always Open” web series, Sarah Silverman joins up with the aforementioned Anchorman star for a sit-down at the diner chain for a few minutes. One of the comedienne’s opening lines, complete with the porn music, kicks things off proper: “I do like it when people see me in a sexual way.” This “Always Open” installment, though, feels less “unscripted” and more improvisational as Koechner hits on Silverman throughout while she eats some toast and what looks like oatmeal. It’s like the awkward blind date you always wish you had. Credits after the jump…
David Koechner, aka Champ Kind from Anchorman, plays host in a new web series for Denny’s concocted by Gotham in partnership with Will Arnett and Jason Bateman‘s DumbDumb studio as well as Ben Silverman‘s Electus. The idea: Round up a group of comedians, comedic actors and the like for a quick, unscripted conversation at one of the diner chain’s actual locations. The new “Always Open” talk show, which is basically an extension of Gotham’s “America’s diner is always open” campaign, will feature the likes of Sarah Silverman, Amy Poehler and Will Forte in the coming weeks.
The first clip above features Koechner and Arrested Development star Bateman yapping it up, bringing some dry humor and pretending to enjoy their meals. At the very least, it’s a decent branding attempt by the Gotham camp, which took over the Denny’s account last August.