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Posts Tagged ‘Scott Cleveland’

TBWA\Chiat\Day LA Celebrates Peyton with ’51 And Counting’ for Gatorade

TBWA/Chiat Day celebrates Peyton Manning breaking the NFL single-season touchdown record with an inspirational campaign for Gatorade.

At the heart of the new campaign is the thirty second spot, “51 And Counting.” The simple spot shows photos of Peyton unleashing each of his 51 touchdown passes, set to inspirational narration about ignoring those who tell you what you can’t do. It’s a timely response to Manning’s record-breaking season, and the association with Peyton is sure to win Gatorade some points with fans. That TBWA/Chiat Day couldn’t follow up the last photo with footage of the record breaking pass being completed is something of a letdown, but I imagine logistical/legal concerns are to blame. The campaign also includes a celebratory print ad in Sports Illustrated, congratulating Manning on winning the Sportsman of the Year award “by painting a picture of what it means to win from within using only words and Manning’s number, 18.” Stay tuned for the print ad, and credits, after the jump. Read more

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Wingmanning: When PDA Gets Awkward

winningman

Wingmanning is a Tumblr dedicated to photos, taken by Scott Cleveland, of Drew Phillips, planner at TBWA\Chiat\Day LA, standing next to couples who are making out or otherwise engaging in PDA. Their slogan/mission statement: “Make out in public? We’re behind you.” The page also includes user-submitted “Amateur Wingmanning” from fans of the sites’ photo cringe comedy who snapped their own shots of themselves standing next to lip wrestling couples.

The whole thing is so cringe-inducing it’s almost like you’re there feeling socially awkward yourself! Just look at these photos and try not to feel uncomfortable. Trust us, you can’t do it.