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Posts Tagged ‘Sean Bryan’

McCann NY Takes Unique Approach to Gun Safety PSA

You might not associate a sex toy battle with gun safety, but McCann New York ties the two together in a new 30-second video entitled “Playthings” that (finally) takes a different approach to the familiar gun safety PSA, created for gun responsibility organization Evolve.

In the spot, a woman goes to pick up her son at a friend’s house and finds him locked in heated sex toy battle with his friend. The friend’s mother, of course, looks horrified, and just when you thought things couldn’t get any more awkward one of the kids turns on the vibration feature. Around this time the voiceover intones the message, “If they find it, they’ll play with it. So always lock up your guns.”

The humorous approach is a welcome departure from the typical gun safety PSAs — which we see a lot of. “Playthings” is a lot more memorable than those efforts, and a lot harder to ignore, which makes it more likely to effectively communicate its message and even reach people who might just tune out the more serious, stern warnings of other gun safety PSAs. Of course, some of those people will just find the suggestive humor packed on “liberal propaganda” that much more offensive. But then McCann and Evolve didn’t really have any hope of reaching them anyway. While this isn’t the first time Evolve has employed humor in its PSAs — Saatchi & Saatchi New York’s February effort “The Bill of Rights for Dumbasses” took a similarly lighthearted approach — it is definitely the most effective. “Playthings” has already generated a fair share of buzz, approaching one million views since being released Wednesday and eliciting mentions in myriad media outlets. Credits after the jump. Read more

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McCann NY Gets Loopy for Chex Mix

McCann New York has a new campaign for Chex Mix that attempts to bring attention to the lesser-known flavor variations of General Mill’s popular snack.

The integrated broadcast and social media campaign is rolling out now on national cable and YouTube, and will soon have Tumblr and Vine components. In the 30-second TV spot (above) roommates try to one up each other with DIY combo packs. The first roommate combines cheddar and honey nut flavors, while the second makes a belt with traditional, bold, and peanut butter. A third roommate goes the extra mile, however, and has them both beat with an over-the-top setup. The spot concludes with looping GIFs of the individual flavors. The GIFs will be hosted on a new Chex Tumblr site, and feature into a Vine-based game show called “Wheel of Variety,” which will “will offer hungry social media snackers who retweet Chex Mix tweets the opportunity to spin the wheel for the chance to be introduced to a Chex Mix flavor.” Stick around for credits and a closer look at the GIF loop. Read more

McCann NY, LAIKA Craft Dioramas for Jose Cuervo

McCann New York has a new campaign for Jose Cuervo that takes viewers on a journey through the brand’s history via handcrafted dioramas housed inside, you guessed it, Cuervo bottles. The results are pretty intriguing, and make the dioramas of your grade school past look pretty crappy by comparison. Called “History in a Bottle,” the campaign also includes an augmented reality app, which can be downloaded at CuervoHistoryApp.com. The app allows users to  “hover over a bottle of Tradicional (Silver or Reposado) and bring the campaign to life.” It’s no surprise that the dioramas look so good. McCann commissioned LAIKA/house, the animation studio behind the stellar films Coraline and ParaNorman to handcraft each of the five distinctive dioramas, as well as the other imagery of the campaign. Stick around for credits after the jump. Read more

Jose Cuervo, McCann NY Want You to ‘Get Stung’

Jose Cuervo is introducing its new Cuervo Cinge — “Cuervo with a cinnamon sting”  – with a new animated spot by McCann NY and Elastic.

Directed by Andy Hall, “Get Stung” is pure eye-candy. The spot is well-animated, with a very appropriate red-tinted effect throughout (because cinnamon, get it?). There’s not a whole lot to the 30-second spot: scorpion walks into a bar, drinks tequila, sets bar on fire. But then there doesn’t have to be. Why the bartender serves tequila to a scorpion is never really explained, but suspension of disbelief, right?

As an introduction to a new product, the spot works well. If you like the idea of cinnamon-flavored tequila, this ad will make you excited to try it. If not, you can still appreciate the artistry that went into animating it. I’m rarely going to have something negative to say about a simple, well animated spot about liquor. I wasn’t crazy about the “Get Stung” tagline at first, but they make it work with the whole “sting of cinnamon” description and it serves its function as a way to help people remember the product.

It’s a departure from McCann’s “Have a Story” opus starring Kiefer Sutherland, and a welcome one. Perhaps the “be more interesting, be different…” approach typified by certain Dos Equis ads is finally on its way out. Hopefully this simple, elegantly animated approach from McCann spreads beyond their other work for Cuervo and starts a new trend in boozey advertising. Credits after the jump. Read more

Let’s Go Adventuring with Kiefer Sutherland, Jose Cuervo, Shall We?

Kiefer Sutherland’s voice is somehow simultaneously soothing and forceful. His gravelly intonation, coupled with his beautifully weathered face, is completely convincing regardless of the words involved. In this Jose Cuervo spot created by McCann Erickson New York, Sutherland’s ultimate message is, “Have a Story.” He pushes a shot across the bar to us and then we follow him for an impromptu concert, a spontaneous tattoo, a brief lover’s brawl, and some bonsai clipping.

It’s not the first time Sutherland’s channeled his 24 character, Jack Bauer, though Cuervo’s spot is a subtle representation. For Acer of course, he got jazzed about a new Dynamite Cupcakes business, obviously involving explosions and suspense.

This is the classic alcohol campaign (be more interesting, be epic, defy expectation, blah blah), but Sutherland pulls it off gracefully. And since ‘story’ has been a buzzword of late, McCann did well to incorporate in this effort for the tequila fave. Let’s take that shot.
Credits after the jump

Sundance Horror Short Shows Off Nikon D800

Instead of churning out a typical camera advertisement, Nikon and McCann put the former’s product–the new D800 Digital SLR–to the test by producing Broken Night, a 10-minute short film capable of displaying its advanced cinematic capabilities. Don’t worry if you’re not a camera geek. The project is meant to appeal to professionals on a technical level, but the film’s story stands on its own legs. Sundance, in fact, selected it for the festival’s 2013 U.S. Narrative Short Film Competition.

Personally, I’m not a fan of horror movies, but this is more cerebral and gothic than a blood-and-guts flick. Oscar nominee Guillermo Arriaga (Babel) wrote and directed the short, and Oscar winner/Steven Spielberg‘s go-to DP Janusz Kaminski (Schindler’s ListSaving Private Ryan) provided the cinematography.

If you’re fed up with the crap currently playing in theaters and reeling from the post-Super Bowl ad hangover, Broken Night is for you. Credits after the jump.

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McCann Avoids Disaster, But Still Focuses on Vivid Narrative for Latest Xperia Adventure

 

Well, there is no epic warfare or movie tie-ins (thankfully) with this latest Sony Xperia ad from McCann NY, which eschews the bombast in favor of some visual trickery. Why? Well, the agency and brand are now getting down to brass tacks and letting us know what the hell the Xperia tablet actually does. The live-action effort, which was directed this time around by Augustus Punch, shows that, yes, you can indulge your social media addiction, watch movies and engage in game play on this certain device (though doctors recommend, not all at one time). We can safely say it’s not as epic as Sony and McCann’s last tryout, but it is certainly more inviting. Credits for the campaign dubbed “Frames” along with its print assets after the jump.

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Sony Xperia Makes Short Trip Home an Adventurous One

McCann NY and director Paul Hunter are behind this :60 spot that promotes Sony’s Xperia ion, which marks the electronics giant’s first attempt at launching a 4G LTE smartphone in the US. The lad above has quite the adventure, albeit a short one, in this ad called  “One Block,” which comes equipped with the obligatory Amazing Spider-Man tie-in as well as some chipper Matt & Kim music and, why not, a raging war scene. Our smartphone-loving protagonist, though, is totally impervious (sound familiar?), weathering it all and finding comfort in the safety of his home, couch and furry friend. Uh, dude, look behind you. Credits after the jump.

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Karlsson Named CCO of McCann Global; Bryan, Murphy Promoted to NY Co-CCOs

We’ve been hearing from tipsters all afternoon and just received confirmation from McCann that the agency network’s New York and London creative chairman, Linus Karlsson (pictured), has been officially named CCO for global brands. Karlsson was hired by McCann 15 months ago from Mother NY.

According to a statement from McCann, “Karlsson will focus on the network’s global clients, including his creative leadership role in Commonwealth, the joint venture created to manage Chevrolet globally. Karlsson will maintain his title as Chairman of McCann New York and London.”

Of course, Karlsson’s expanded global responsibility has left a bit of a hole in McCann’s New York office. The agency is filling it by promoting Sean Bryan and Tom Murphy, previously co-ECDs for McCann’s Verizon business, to NY co-CCOs.

And, in case these weren’t enough promotions/position changes for you, we should also mention that Andreas Dahlqvist, a member of McCann’s global leadership collective, will work with Karlsson as deputy global CCO. Dahlqvist will also be maintaining his current role as vice chairman of McCann NY. Now, who wants to make a colorful infographic of all this?

Wes Anderson Brings His ‘World’ to Sony

…And while we’re on the topic of McCann, we’ll refrain from using the word “quirky” this time around as we’ve learned our lesson after the last Wes Anderson/spot-related post. So, we’ll just tell you that the feature-film director is once again dabbling in commercials, this time for a new Sony Xperia campaign brought to you by, yes, McCann Worldgroup.

Here, an eight-year-old named Jake Ryan offers his take on the inner workings of the brand’s smartphone, which from his perspective, operates at the whims of a leader and his three tiny robots. The whimsical (wait, can we say that?) ditty channels the spirit of Willy Wonka and takes us inside the mind of a young lad, as we’ve been told the script is based verbatim on his thoughts. Kids informing major brand campaigns is all the rage these days, isn’t it? At least we give credit to the parties involved for tapping Sigur Ros frontman Jonsi to handle the music portion.

The above TV spot, which will debut this weekend, is complemented by a print campaign that’s already launched in European markets but will soon roll out globally. Credits and print asset after the jump.

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