W+K Amsterdam, Psyop and Human, the gang behind the well-received (and that’s putting it lightly) “Happiness Factory” effort for Coca-Cola, have reunited to bring us the “Great Happyfication,” and seeing that it’s Friday, what better time to roll this nearly seven-minute clip out. Meet our crooning, animated narrator Pete (who looks like a cross between Rango, Paul and maybe Hunter S. Thompson) as he sings us through an epic clip that’s like the soft drink giant’s version of Fantasia. What was the idea behind this, you ask? Well, according to a statement from Coke’s VP, global advertising strategy & content excellence (love the last part) Jonathan Mildenhall, “The brief was huge. We wanted to make the happiest 6 and a half minutes in film. No half measures. We also wanted to get the world singing the Coca-Cola 5 notes.” Ok, while you sing it loud world, check out the Facebook component here and credits after the jump.
Posts Tagged ‘Sean Vij’
The Copa América is a soccer tournament that pits 10 South American national teams against each other for bragging rights and glory. As it’s one of the most watched sporting events in the world, W+K Amsterdam and AKQA London are teaming up to give us their own spin on the event, renaming it “Copa Barrio.” “Write the Future” this is not, but it still finds a way to capture that frenetic national pride that makes these games so exciting to watch. “Barrio” in this instance is used to say that these games represent regional culture, comparing an entire country to a neighborhood where one grew up.
On Nike Football’s Facebook page, fans can select their own barrios and create their own team mottos and posters for matches. As for the spots, if “Write the Future” was a sci-fi comedy/drama, then Copa Bario is a collection of short cultural documentaries. These ads are visually engaging short films, and that’s what makes them stand out. That kickass logo isn’t bad either. Check out second clip and credits after jump…
Seven seasons in, and HBO’s Entourage still seems to have some marketing strength behind it. In one corner, you have EA Games’ Need for Speed, the most successful (and prolific) racing videogame franchise in history that’s set to have a new installment, Hot Pursuit, released on Nov. 16. In the other corner are a pair actors whose fame comes from portraying two of the most annoying characters in the history of televised fiction. Thanks to Entourage and the inaccurate interpretation of Hollywood douchebaggery as “kind of cool,” we now have the lame spokesbros of what is sure the be one of the most highly rated video games of the year.
Of course, if W+K Amsterdam opted (or had the budget) for Entourage‘s two biggest breakout stars, Adrian Grenier and Jeremy Piven, it would be hard take our “loser by day, hero by night” subjects seriously as valets. Then again, we do know Kevin Dillon as “Johnny Drama,” the untalented brother of a Hollywood star who will take any role he can get. We also know him as Matt Dillon‘s less-talented brother, who has no problem picking up his trademark shades and playing a “renegade cop.” We know Jerry Ferrara only as “Turtle,” the hip-hop speaking fat guy who looks pretty good since dropping the weight. Only through the miracle of videogames could these guys really have a shot at being famous, and even then it would only be their online screen names that people know.
In this sense, W+K has it right: no one would think either of these guys has any sort of rebellious alter ego capable of winning an illegal street race or a high-speed chase. We just wonder if Dillon and Ferrara are wise to the joke.
Credits and two more spots with a bit more acting after the jump: