TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Seema Naik’

Bacardi, OW Get Revolutionary with Rum

You rumdrinkers out there might not have known this while pounding down eight dollar shots at trendy bars, but Bacardi Rum has quite the historical significance. Think Cuban Revolution, Spanish-American War, and the Rough Riders. I don’t remember learning about any of these connections in social studies class – hmm, I wonder why, board of education? – but thanks to OppermanWeiss, “¡Vivimos!” the history of Emilio Bacardi Moreau and his company’s revolutionary roots will be on display in the coming weeks with a cinematic spin.

The above clip is the second ¡Vivimos! spot from OW and director Jake Scott, featuring a handsome and thinly mustachioed version of Emilio Bacardi Moreau set to a grainy image filter. The video does embellish a bit, making it appear as if our Bacardi hero was going to be gunned down spaghetti western style. Truthfully, or at least according to the Bacardi website, Bacardi Moreau was exiled from Cuba to North Africa twice, but who are we to nitpick with an actiony marketing campaign 115 years after the fact? Also be on the lookout for the ad in movie theaters, because Bacardi and Screen Vision partnered to put the clip on 100,000 screens across the country. And if you are really into Cuban revolutions, the brand is unrolling added content through Shazam, so everyone can also vivimos with their smartphones out.

Credits after the jump.

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Mitsubishi Travels ‘Death Road’ So We Won’t Ever Have To

As our fear of heights gets worse with age, just watching images on the computer of Yungas Road–aka “Death Road”–in Bolivia makes one weak in the knees. But a few brave souls decided for whatever reason to test out the Mitsubishi Outlander Sport’s all-wheel drive system on what Inter-American Development bank apparently dubbed “the world’s most dangerous road” back in 1995. The automaker and agency 180 LA aren’t strangers to such crazy stunts, of course, as they just broke five Guinness world records in February for their 24-hour experiment on Canada’s frozen Ghost Lake.

This time around, the crew including production company Boxer and director Jordan Valenti (armed with a 360 cam) decided to head down to South America last month to take part in what’s being touted as the first commercial shot on Yungas, which is single-lane, lacks any guard rails and oh yeah, there’s that whole 1,800-foot cliff drop-off *shudder*. Well, fortunately it looks like they all lived to tell the tale. So what’s next gang, something involving the Burj Dubai? Credits after the jump.

Read more

180LA Helps Mitsubishi Break Five World Records in 24 Hours

Drawing inspiration from the world’s first online test drive, in which the Mitsubishi Outlander Sport was awarded its first Guinness World Record for the longest distance driven by a vehicle operated online, 180LA took the automaker’s Outlander and Outlander Sport to Alberta Canada’s Ghost Lake to showcase the tech wares of said vehicles and break as many world records possible within 24 hours.

Driven by stuntman Garvin Cross, the SUV and CUV broke five world records: Greatest distance driven by a vehicle in reverse on snow in 30 seconds, shortest braking distance by a vehicle on ice, most vehicle figure eights on ice in two minutes, fastest vehicle slalom relay on ice and fastest driven square lap, which all in all dubbed Mitsubishi the most awarded family of all-wheel drive vehicles in its class, so the automaker claims.

Digital marketing includes homepage takeovers, online banners as well as a strong social media push all leading consumers to their website to find out more.

Check out the “See How We Did It” video and full credits after the jump.

Read more