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Posts Tagged ‘Sherri Chambers’

JWT NY Makes Handful of Creative, Account Hires

JWTnewIt’s been some time since we’ve covered staffing news at JWT New York, but the agency has now sent word out that it’s welcomed some senior staffers, both in creative and account management. On the creative front, toplining the new hire list is Robert Frost (he must have fun with that), a 13-year ad vet who’s made the rounds in senior creative roles at the likes of Y&R and TBWA Chiat\Day but spent the majority of his career at McCann.

During his last stint at said agency, which lasted six years, Frost served as SVP/GCD on MasterCard among other accounts. Now at JWT, he will served as executive creative director on the Vonage account, which the agency won at the beginning of the year. Along with Frost, JWT NY has also brought on RAPP alum Bryan Gaffin to serve as GCD on its healthcare accounts including Johnson & Johnson and Bristol-Myers Squibb as well as Kimberly Samskin-Barger, former creative lead on AmEx OPEN at Digitas, as a CD.

On the account side, meanwhile, Sherri Chambers, who most recently served as group brand director on Carl’s Jr. and Hardees at 72andSunny, joins JWT NY as global business director a yet-to-be-named “new account.” Hmm.

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Shocker: Carl’s Jr., Hardee’s Seduce You with Bourbon, Burgers, and a Babe

Both fast-food eateries are running “Mrs. Robinson,” a 30-second homage to The Graduate with Heidi Klum doing her best Anne Bancroft. The spot, created once again by 72andSunny (last work for the CKE chain here), promotes the Jim Beam Bourbon Burger. Odds are that Klum doesn’t regularly eat the fine cuisine she endorses, but we won’t hold it against you if you replay the part where she sucks up barbecue sauce from her finger.

Carl’s Jr. and Hardee’s have actually turned down the overt sexuality in their ads–remember last year’s Kate Upton commercial? I’ve eaten their burgers once or twice in my life, and I can assure you, they are not aphrodisiacs unless you’re a local gastroenterologist who needs more business. Credits after the jump.

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Hardee’s Gives Fans Close-Up Footage of its Hot, Steamy Biscuits

Hardee’s/Carl’s Jr. seems to be in a constant marketing tug-of-war between using half-naked girls to sell their menu and attempting to move away from sexualizing their products entirely. When David & Goliath won the biz at end of 2010/beginning of 2011, the agency starting producing spots for the fast-food chain that seemingly mocked the company’s usual over-the-top, sex sells approach while, simultaneously, not skimping on the bikini-clad models.

It seemed as though everyone was happy, that is until David & Goliath stopped putting sexy girls in the ads altogether. Rumor has it that this angered higher-ups at Carl’s Jr./Hardee’s parent, CKE, who were all like, “Where are the sexy ladies, dudes?” So, in less than a year, D&G lost the business.  72andSunny, which took over on the CKE account almost immediately, has proven their loyalty to the topless-girl-eats-a-sandwich-in-slow-motion style of execution with their ongoing TV spots. However, the above ad, “No Tomorrow,” seems to again be moving away from sexy people in favor of sexy ingredients.

As someone who tries to avoid fast-food UNLESS we’re talking about breakfast, Hardee’s Pork Chop ‘N’ Gravy Biscuits actually look very mouthwatering in this spot. I understand that Hardee’s advertising usually is a bit more conservative than Carl’s Jr.’s, but I wonder if this is the kind of execution that the latter could benefit from as well. As history has shown, a lack of sexy girls is a risky move for any agency working for these brands in particular. However, I hope this works out for 72andSunny, as they are able to do for Hardee’s what McGarryBowen tried (and failed) to do for Burger King. Credits after the jump.
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Sherri Chambers is Out at Frogpond

We apologize ahead of time for two StrawberryFrog-related posts in one day, but anyhow, we’ve received confirmation that Sherri Chambers, who most recently served as business director at the agency, is calling it quits. We have it on good authority that Chambers is headed to the West Coast to work at 72andSunny. We’re still waiting on the Cali-based agency to give us word on what her new position/start date is. Anyhow, Chambers spent nearly seven years in the Frogpond, serving as account director on Beam Global Spirits, Frito-Lay, Heineken global and Hyatt.

Chambers is not stranger to the agency world, having worked on the account side at the likes of Goodby, TBWA\Chiat\Day, KBS+P and the now-defunct Cliff Freeman & Partners.