TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Stephen Colbert’

Carmichael Lynch, Subaru Bring Daddy Issues to New Spot

Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.

“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.

Credits after the jump.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Monday Odds and Ends

colbertpist

-Luxury fashion brand Beulah London has commissioned ATTIK to develop their new corporate brand and visual identity system.

-Venice, CA/NYC-based production hub HēLō has signed Emmy-winning director Alan Poul for his first commercial representation.

-Stacy Garnand has assumed an account director position at Pollinate, a Portland-based agency that works with clients including Louis Vuitton Moet Hennessy and Wilson Sporting Goods.

-Mashable is taking in outside investors for the first time to the tune of over $13 million. link

-Stephen Colbert will make his Super Bowl ad debut hawking pistachios. link

-After a brief stint at Laughlin Constable, Matt Andrews has returned for a second stint at Thirsty Boy, where he will serve as VP, director of development and spearhead its Los Angeles office.

-Here’s what H.K. McCann had to say about the art of copywriting nearly 100 years ago. link

-Former Geomentum exec Sean Finnegan has joined  True[X] Media (formerly SocialVibe) as chief strategy officer. link

Cap’n Crunch Confronts Controversy

Did you know that Cap’n Crunch has his own digital late-night talk show? Because I didn’t. You don’t even need to watch it to know that he’s better than Jay Leno. The latest episode of The Cap’n Crunch Show addressed a recent uniform controversy about whether or not the Cap’n is indeed a captain. (At this point, you’re wondering what’s going on. You aren’t alone). But the “controversy” has been getting play from Stephen Colbert, Jimmy Fallon, Conan O’Brien, and Leno, so Brooklyn-based shop Huge has been behind the latest self-deprecating content from everyone’s favorite cereal captain. The above clip runs about a minute and reveals the ultimate secret: Cap’n's eyebrows are actually attached to his hat, not his head. It’s good-natured and self-aware, things that are hard to find most days.

If you happen to be interested, the next episode of The Cap’n Crunch Show airs July 9 at 11:30 p.m.

Thursday Morning Stir

-Droga5 is set to open up a London office in June. The leadership team will consist of 180 Amsterdam alum Kevin Dundas, who will serve as chief exec, ECD Nik Studzinki and head of account management, Olivia Legere. link

-New York-based mobile/tablet advertising company Medialets has hired Initiative/comScore alum Lynn Bolger to serve as SVP of agency relations.

-Apparently, one Jonah Berger knows how make your marketing campaigns go viral. link

-Social media startup Nestivity released an infographic listing 25 of the most engaged brands on Twitter. link

-Speaking of, with a little Stephen Colbert bump, Bill Clinton has now joined Twitter. link

-New York/Portland creative agency SET, which works with clients including Nike and NBC, has appointed Kirsten Ludwig as its first CCO.

-Hoffman Lewis and indie digital shop BKWLD teamed up to create “unexpected moments” in order to promote McDonald’s breakfast in St. Louis (above). View case study here.

Op-Ed: Real-Time Marketing Shouldn’t Be Real-Time Spam

Our monthly contributor and Huge client services director, Josh Seifert, returns post-SXSWi to pen this ditty to, as mentioned above, talk real-time marketing in the age of social media. Why bore you with the preamble, though, just read on.

As a marketing professional working in digital, brands like Oreo getting attention in social media is pretty exciting for the shift it represents. As a consumer, the notion that brands en masse should enter social media and begin tweeting, pinning and posting about everyday happenings is more like a dystopian nightmare. Individual brands that have committed themselves to exploring what’s possible in social media, tying it in with broader marketing programs and shifting their approach when necessary can be exciting and creative—the Old Spice YouTube response videos are a great example. Brands that perceive social media as free media with a low barrier to entry may actually be poisonous for everyone else.

A common theme that seems to reverberate from social media professionals advising brands is the need to “be human”  to be successful. Really, this is a polite way to say that every instinct towards managing brands in traditional communications will prove limited and transparent in social media. Basically, brand-controlling memos like this one from Wheat Thins that Stephen Colbert read on air are not human and won’t translate into social media success. What it doesn’t mean, as this short tumblr nicely illustrates, is to generate nonsense content that may be timely, but isn’t actually valuable.

Read more

Friday Odds and Ends

-DDB’s three-month internship program dubbed LaunchPad will begin expanding globally in January 2013, with 14 offices within the network set to participate including New York, San Francisco, Chicago Miami, Sao Paulo, Dubai, Finland, Berlin and Johannesburg.

-Hyper Marketing’s been all up in our radar this week as the marketing services firm follows up its Ashley Furniture and Frontier wins with some more news, mainly that it’s been acquired by Alliance Data’s Epsilon unit.

-The Barbarian Group and GE take us on a time-lapse trip aboard the Tropicana “Juice Train,” which traveled from Bradenton, FL to Jersey City, NJ (above).

-Volontaire and Visit Sweden, the parties behind the award-winning Twitter campaign, “Curators of Sweden,” are anxiously awaiting the arrival of Stephen Colbert. link

-Facebook is tinkering with a reply option for its Timeline comments. link

-Agency CEOs from Digitaria and Traffiq say 2013 planning is all about mobile integration. link

-PSFK takes a look into the Halo 4 launch. link

Friday Odds and Ends

-In case you missed, here are last night’s One Show winners. link

-Jerry Stiller, aka Frank Costanza, continues his commercial career in a new spot for Mitsubishi Electric Cooling & Heating brought to you by Ames Scullin O’Haire (above).

-Seattle-based digital media firm Smashing Ideas hired Brian Marr as director of strategy.

-Rosetta celebrates Mothers Day by addressing the world water crisis for Water.org. link

-Car mag Hot Rod re-launched its entire brand across multiple media channels. link

-Bonin Bough, the PepsiCo alum and current Kraft Foods VP for global media and consumer engagement at Kraft Foods, reacts to being mocked by Stephen Colbert. link

-Landor Associates was tapped to develop a communication plan and design a sustainable waste receptacle for the Central Park Conservancy.

-Viral ad platform VirURL launched its public beta this week. link

-Facebook co-founder Eduardo Saverin has renounced his U.S. citizenship because, according to reports, he wants to avoid paying “hefty taxes” on his stake following the social network’s IPO. link

Thursday Odds and Ends

-We sincerely applaud Droga5 NY copywriter Graham Douglas. link

-And now, back to the flip side. What the hell did we just watch above?

-A federal court judge issues a permanent injunction that blocks the FDA’s graphic tobacco product advertising. link

-Our old pal Rich Siegel weighs in on Stephen Colbert‘s weighing in on Wheat Thins. link

-NYC-based design/VFX/animation studio Nice Shoes promoted colorist Lenny Mastrandrea to head of color. link

-Apple tops Fortune/CNNMoney.com’s “World’s Most Admired Companies List.” Take a guess first as to who’s second. link

-Look who’s celebrating “convergence.” link

-Holy Q4 2011 profit, WPP. link

-Have you seen the new, crowdsourced Harley-Davidson’s Facebook app work that included input from Victors & Spoils, Digitas, VSA Partners and Sapient? link

 

What is the Brand and What is Not? Stephen Colbert Discusses Wheat Thins

This is a statement from a tipster regarding one of Stephen Colbert‘s latest rants from his Comedy Central show: “The definitive word on planners, planning and how little they contribute.” Choice line? “You think you know Wheat Thins? F*ck you. F*ck you and the cracker you rode in on.” We’re not sure if this is the product placement Nabisco was hoping for by placement on The Colbert Report, but here’s his reaction to a memo from the Wheat Thins brand itself. Enjoy.

SS+K, B-Reel Launch New AFL-CIO Site

Credit Stephen Colbert for bringing the term “Super PAC”  to the public’s attention during this election season. If you aren’t a regular viewer of the Colbert Report, see the work paid for by the Super PAC known as Americans for a Better Tomorrow Tomorrow by watching this political ad for Herman Cain, a man who’s such a Washington outsider that “he’s not even running for president.”

Of course, in reality (aka not the South Carolina Primary), big name Super PACs like the American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) are in the midst of gussying themselves up for this election. As the AFL-CIO’s main focus is on workers’ rights, its new “Work Connects Us All” campaign from SS+K seeks to reach out to those in a variety industries where AFL-CIO’s work may not be readily apparent. For the slick new site, SS+K partnered with production co. B-Reel to make the project come to life, who’s NYC Executive Producer Max Ahlborn speaks favorably of AFL-CIO’s mission.

He says in a statement, “In Sweden, where I am from, unions have traditionally played a very prominent role building the society from ground up and are currently facing a lot of the same issues as unions of the 2000’s do in the US. They all are in need of changing the public perception of them from being just against policy to being for an equal, just, modern and progressive society. By adding some positivity and forward-thinking, this website is a strong step forward.”

Visit WorkConnectsUsAll.org, compare it to AFL-CIO’s current site for a laugh, and view credits after the jump.

Read more

NEXT PAGE >>