Steve Miller, former group creative director at Austin’s GSD&M, will now be North American ECD for WPP “network agency” AdPeople Worldwide, handling creative solutions for clients like Dell.
Miller worked with some of GSD&M’s biggest clients (BMW, AT&T, etc.) during his ten years there; he most recently led the creative team at health-care focused agency HCB Health. While Miller will stay in Texas for his new position, he hasn’t always been based in Austin. Before moving south, he spent several years with JWT San Francisco on the Sprint account, so he’s not a new face at the WPP table.
According to the release, Miller is digital to the core: his interest in apps and such led him to create his own agency Super Deluxe, which focuses not on creating apps but providing “branded mobile experiences” to clients.
As ECD, Miller will report to AdPeople’s North American MD Simon Hjorth. The move is a return of sorts; as Miller writes:
“I’m looking forward to getting back to the type of dynamic agency environment I enjoy, serving multiple industries and a variety of clients.”
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A few weeks ago, we announced that BSSP had won creative and digital duties for streaming services device Roku. Now, the Sausalito, California agency has debuted their first work for Roku with the “Moxkat Grvida” campaign.
The idea is simple, yet clever: You might not get Roku for Christmas, so buy it for yourself, wrap it, and say it was from Moxkat Grvida, your dear Ukranian friend. In “Merry Christmas from Moxkat Grvida,” Grvida introduces the concept in a friendly message extolling the virtues of Roku and offering up his services as an excuse for buying yourself one this holiday season. You can think of Grvida as a sort of friendly, older, Ukranian version of Borat. With so many holiday ads trying too hard to be over-the-top and ridiculous, it’s refreshing to see a simple, direct idea like Moxkat Grvida executed well. It’s worth a chuckle, and the humor is employed in a way that could actually help sell the product.
In addition to the above, minute long “Merry Christmas from Moxkat Grvida” spot, there are also three 15 second ads along the same lines. One of these, “Moxkat’s Favorites” finds Grvida sharing a few of his favorite movies. We’ve featured it, along with credits, after the jump. Enjoy. Read more
While most general culture publications are using this week to run back-to-school features, The A.V. Club has been running a series about a much more influential part of the American experience–the mall. Reading it, it’s hard to not think about how my perspective of the local mall has changed over time. In middle school, I looked at the mall almost as an amusement park, a mini-EPCOT Center with different worlds mostly hidden behind showy storefronts. In high school, the mall became a place to kill time between minimum wage jobs, hoping to bump into your crush in the food-court during your 20-minute lunch break. In college, the mall became a place to avoid, a symbol of inflated consumerism and a reminder of how naive your worldview was in high school.
Now, I see the mall as an intimidatingly bizarre monolith, a place I feel horribly uncomfortable in whenever I’m forced to enter one for a quick errand. It’s hard to believe that a place where I spent an inordinate amount of time at 16 now seems so foreign. But, there are those people, who we’ll call “mall people,” that never change despite how much your perspective might. In fact, if I were to identify the polar opposite of myself among mall denizens, it would be the dude who works the remote-control helicopter kiosk. No one, not even the manager of the Gap, is more in his element than that guy. He’s the guy who gets free pretzels from Auntie Anne’s, dates that hot new girl who works at American Eagle, and the guy you hope will invite you to eat lunch at the cool table one day.
Well, W+K Portland is honoring that guy in a new TV campaign for Velveeta, “Eat Like That Guy You Know.” The guy in question here, who Bud Light would name “Mr. RC Helicopter Kiosk Employee,” has in my eyes gone from awesome to lame to actually kind of cool again as I grow up. Hey, he may not be pulling in six-figures, but he has the swagger of someone who pulls in seven.
On Kraft’s Velveeta website, visitors are encouraged to eat like many different archetypes they’re familiar with. Again, it has a “Real Men of Genius” vibe to it, but in classic Velveeta fashion, it’s just a little cheesier. Credits after the jump.