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Posts Tagged ‘Sue Anderson’

Bryant, Messi Face Off in ‘Selfie Shootout’ for Turkish Airlines

Last year, Lionel Messi and Kobe Bryant faced off in an ad for Turkish Airlines, competing for a young fan’s attention. The ad, “Legends on Board,” became a gigantic viral success, now with over 105 million views on YouTube.

For better or for worse (definitely for worse), 2013 might as well be the “Year of the Selfie.” The ubiquitous word found its way into the vocabulary of everyone from grade schoolers to their grandparents and was even named Oxford English Dictionary’s Word of the Year. If you’re sick of hearing people jump at every opportunity to use this word, we’re with you. At any rate, it’s undeniable that the selfie has won itself a lasting position in our culture.

In an attempt to recapture the success of last year’s “Legends on Board” spot, CP+B has brought back the Bryant Vs. Messi formula, this time positioning the two in a “Selfie Shootout” in which each attempts to one-up the other with self-shot photos in exotic locations. The spot is the first ad CP+B put together for Turkish Airlines since winning ad duties for the airline back in September, and it’s a fine first effort. Without giving too much away I can say that Bryant and Messi both jump through hoops to one-up each other, and their photos get more and more exotic and over-the-top as the minute long spot progresses. CP+B manage to work something of a surprise ending into “The Selfie Shootout,” incorporating another Internet photo phenomenon.

Can “The Selfie Shootout” hope to match the success of “Legends on Board”? We would say yes. The entertaining ad incorporates the selfie phenomenon, has a much larger production budget than Alametifarika’s work last year, and is designed to jumpstart conversation. “The Selfie Shootout,” which was uploaded to YouTube yesterday, has already surpassed the 5 million view mark, and is certainly not showing any signs of slowing down. Its combination of star power, humor, and topical references make it just about unstoppable. Make no mistake, people will be talking about this one for some time. Our reservations about the overuse of “selfie” aside, we can’t blame them. “The Selfie Shootout” is just plain fun. Credits after the jump.

Update: “The Selfie Shootout” has already eclipsed the 106.5 million views for last year’s “Legends on Board” (from Turkish agency Alametifarika), and is currently approaching 106.9 million views.

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Anderson Assumes ECD Role at CP+B LA

After spending nearly three years serving as global creative director on Absolut at TBWA\Chiat\Day, Sue Anderson is heading over to the West Coast to serve as ECD at CP+B’s L.A. office. In the city of angels, Anderson will team up with co-ECD Jason Gaboriau, who’s been without a partner-in-crime since Tiffany Rolfe headed to the East Coast to join Co:, to lead the creative department in L.A. and on the Microsoft account.

Prior to her time at Chiat NY, Anderson spent six years as a creative director at W+K Amsterdam, where she served as a creative director on Coca-Cola and P&G among other clients. So tell us, Sue, why the move to CP+B? “I joined the agency because I love making things,” she says in a statement, adding, “and there are few places that rival the amazingness of things CP+B makes on a consistent basis. They are brave, they solve real problems and they never go unnoticed.” Hope you had your fill of hyperbole today, folks.