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Posts Tagged ‘Susan Alinsangan’

Tiny Rebellion Unveils New Branding for Hotwire

Santa Monica-based agency Tiny Rebellion has crafted a new, nationwide branding campaign for Hotwire, “centered on the happiness all types of travelers experience when scoring a fantastic deal.”

The larger branding campaign, with a budget of over $40 million for the year, includes a new logo and ““Hotels. Deals. Happiness.” tagline, as well as two distinct television campaigns: “How it Feels to Hotwire,” and “Hotwire 180.” Hotwire is also rolling out a new website, and mobile apps. Spots for “How it feels to Hotwire” begin airing today across over 30 cable networks. Both campaigns were inspired by real Hotwire travelers’ feedback and “illustrate how any traveler, seasoned Hotwire customers and new users alike, can reap the joyous benefits of discounted travel through the site.”

The second campaign, “Hotwire 180″ features Academy Award-winning director Errol Morris interviewing real travelers who are hesitant to use blind booking sites as he converts them to Hotwire enthusiasts once they learn they can save up to 60 percent on a four star hotel in a series of 30 and 15-second spots. Check out “How it feels to Hotwire” above and stick around for “Hotwire 180″ spots and agency credits after the jump. Read more

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The Toyota Venza is for Baby Boomers, Millenials Need Not Apply

It seems like a bold move, marketing a new vehicle toward baby boomers and away from younger buyers. But, hey, you don’t see many people under 40 cruising around in Pontiac Azteks (which the Toyota Venza sort of looks like), so why not market your new vehicle to empty nest-ers?

This new collection spots centered around “Baby Boomers Gone Wild” comes from Saatchi & Saatchi LA, and according to the announce, the concept comes from “Saatchi LA’s consumer insights research, which reveal that active boomers are willing to spend on things that bring them self-fulfillment; are exploring interests and activities that promote personal growth and evolution in the interest of staying young, flexible and relevant.” Unlike their children, who as you know use social media only to talk to friends and look at pictures of puppies, not to find keggers or hook up with other singles on social networks (duh).

So, how about it boomers? Do you feel empowered by the Toyota Venza, as having your children move away gave you a new sense of freedom as opposed to an identity crisis? Or, do you think that despite Saatchi LA’s research, they missed the mark with this new vehicle launch? Credits and two more spots after the jump.

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